Avant Marketeer Nikki Alvin-Smith Offers Timely Insights For Your Marketing Delight
Marketing 101 classes offered by online marketeers often tout a myriad of ways you can spend money and ‘sponsor’ or pay for sales leads. Trouble is, just because someone clicks through a paid link doesn’t mean that they are a truly qualified lead. Often, they unsubscribe as quickly as they subscribed, and their attention span wanes the instant their question is not immediately answered.
Organically generated leads tend to have more staying power than paid, and that is a testament to the fact that customers and clients are already hunting down a product or service seeking an answer to a specific problem rather than being mildly motivated by an idle moment of interest. The customer’s motivation for paying attention is important, and being successful at addressing it is an artful balance.
Obviously once you have wheeled the prospective customer into your website web, you must know what to do with them. But getting a truly qualified lead in the first place enhances your chances of making a successful sale and repeat customer from their visit and capturing a sale from what enticed them to visit in the first place.
Are you missing out on dozens of qualified leads because you don’t offer a white paper? Or two? Or three?
White papers are brilliant at answering questions. The content is extremely specific and detailed and they offer real answers to readers. When wordsmith wizardry is well-targeted the white paper can form an instant connection to your brand and product, and lets the reader know ‘you get them’.
Helpfully of course you make your white papers free to download. It is also important and make certain that they look attractive and are not too long or arduous to read.
Don’t miss out the benefits of the white paper.
If you would like to take advantage of my current special marketing package,
“White Paper Perks,” please contact me for pricing and information.
Please visit Horse in a Kilt Media Inc., to learn more about Nikki’s stable full of marketing skills as an artful content writer, equestrian blogger, columnist, video producer and scriptwriter, film production showrunner, professional photographer, and marketing specialist and strategist. As a British/American professional Grand Prix competitor/coach/clinician she brings unique experience/angles and thought leadership/authority to her wordsmith wizardry.
About Nikki:
Internationally published writer, content creator, PR/Marketing specialist, photographer and equestrian Nikki Alvin-Smith offers “Engaging Content that Engages Riders to Read,” with unique and fresh material for your horse or pet related business, magazine, website, newsletter, blog, and email blast sales machine. Her portfolio of works is extensive and includes equestrian and pet features that have been published worldwide in over 260 different magazine titles. Her clients include/have included: equestrian and “B” list movie celebrities for whom she regularly ghostwrites and provides PR services; manufacturers of equine and pet related medical devices, feedstuffs, supplements, grooming supplies, fencing and barn equipment, horse transport, horse structures and professional equine service providers; profit and non-profit initiatives and organizations; and non-equestrian related businesses/publications in the pet industry, investment, real estate and international travel and rural lifestyle.
Nikki Alvin-Smith is a British international level Grand Prix dressage competitor/trainer/coach/clinician. Together with her husband Paul, who is also a Grand Prix dressage rider, Nikki operates Willowview Hill Farm , a private dressage yard and organic hay farm in the Catskill Mountains of New York. The duo provides ‘team’ clinician services to clients worldwide to riders of all levels and many riding disciplines.
Media Contact:
Nikki Alvin-Smith: Content Writer; PR/Marketing Specialist
Nikki@NikkiAlvinSmithStudio.com
https://www.horseinakiltmedia.com/
607-434-4470