iPad App feature enables customization according to interest, updated racing information
LEXINGTON, KY (Oct. 1, 2024) – Keeneland, in collaboration with TJC Innovations (TJCI), will introduce a new Dynamic Pedigree for the upcoming November Breeding Stock Sale that enables users to customize different aspects of a horse’s pedigree that are of interest while displaying updated earnings and stakes race names in color to clearly stand out within the pedigree. Information will be automatically updated nightly.
Viewing of the Dynamic Pedigree, jointly developed by Keeneland and TJCI, is optimal in the iPad app. (Users must download the latest version of the equineline.com app, version 12.0.8, to view this new feature.) The Dynamic Pedigree also is available as part of the online November Sale catalog in Keeneland.com.
“Creation of the Dynamic Pedigree was a team effort between Keeneland and TJCI,” Keeneland Vice President of Sales Tony Lacy said. “We began by talking about how we could better deliver pedigree updates and information to our customers, followed by a lot of work on the technology side to make it a reality. We hope the automatic updates will facilitate the work of buyers during a busy time.”
“We are thrilled to work alongside the Keeneland professionals to continue to enhance the Sales Catalog App,” said Tim Leith, Senior Vice President, TJCI. “We look forward to receiving feedback from the marketplace to further complement the sales experience with the most up-to-date information available.”
While viewing the Dynamic Pedigree, users can also continue to employ many of the popular functions found in the standard iPad app, such as personal grading and notes, adding to short lists and advancing to other hips.
###
About Keeneland
Since its first race meet 88 years ago, the Keeneland Association has devoted itself to the health and vibrancy of the Thoroughbred industry. The world’s largest Thoroughbred auction house, Keeneland conducts five on-site sales a year, in January, April, September and November. Graduates of Keeneland sales dominate racing across the globe at every level. In April and October, Keeneland offers some of the highest caliber and richest Thoroughbred racing in the world. Keeneland hosted the Breeders’ Cup World Championships in 2015, 2020 and 2022. Uniquely structured, Keeneland is a privately held company with a not-for-profit mission that returns its earnings to the industry and the community in the form of higher purses and millions of dollars donated in support of horse industry initiatives and charitable contributions for education, research, and health and human services throughout Central Kentucky. Keeneland also maintains Keeneland Library, a world-renowned public research institution with the mission of preserving information about the Thoroughbred industry. To learn more, visit Keeneland.com.
About The Jockey Club
The Jockey Club, founded in 1894 and dedicated to the improvement of Thoroughbred breeding and racing, is the breed registry for Thoroughbreds in the U.S., Canada, and Puerto Rico. In fulfillment of its mission, The Jockey Club provides support and leadership on a wide range of important industry initiatives, and directly or through subsidiaries, it serves the information and technology needs of the sport of Thoroughbred racing. Among its many supported initiatives are America’s Best Racing (americasbestracing.net), OwnerView (ownerview.com), and the Thoroughbred Incentive Program (tjctip.com). Additional information is available at jockeyclub.com.
Media Contact:
Amy Gregory
859 361-3490
agregory@keeneland.com