LEXINGTON, KY (April 4, 2025) – Keeneland announces the launch of Artificial Intelligence technology within the Keeneland Race Day App, making it the first race track to offer AI-driven insights to enhance the fan experience. This cutting-edge innovation will provide racing enthusiasts with real-time data on races and runners, predictive analytics and deeper insights about the Keeneland Spring Meet – all at their fingertips.
This new feature integrates Artificial Intelligence to provide insights on races, runners and the race meet as a whole. With tailored summaries based on program data and past performances, fans and horseplayers will gain valuable, real-time analysis to enhance their race-day experience.
The introduction of AI technology reflects Keeneland’s ongoing commitment to innovation while maintaining the tradition and integrity that define its world-class racing experience. Fans can experience these new features by downloading or updating the Keeneland Race Day App.
Generative Insights are available today for April 6-8.
“Keeneland is always looking for ways to enhance the fan experience,” Keeneland Vice President and Chief Marketing Officer Christa Marrillia said. “Whether you’re a first-time visitor or a seasoned handicapper, this AI-driven feature will provide valuable, real-time analysis to help you make the most of your day at Keeneland.”
The Keeneland Race Day App, which is a guide to handicapping and enjoying a day of racing at the track, can be downloaded on the App Store or is available on Google Play. Click here for more information.
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Since its first race meet 89 years ago, the Keeneland Association has devoted itself to the health and vibrancy of the Thoroughbred industry. The world’s largest Thoroughbred auction house, Keeneland conducts five on-site sales a year, in January, April, September and November. Graduates of Keeneland sales dominate racing across the globe at every level. In April and October, Keeneland offers some of the highest caliber and richest Thoroughbred racing in the world. Keeneland hosted the Breeders’ Cup World Championships in 2015, 2020 and 2022. Uniquely structured, Keeneland is a privately held company with a not-for-profit mission that returns its earnings to the industry and the community in the form of higher purses and millions of dollars donated in support of horse industry initiatives and charitable contributions for education, research, and health and human services throughout Central Kentucky. Keeneland also maintains Keeneland Library, a world-renowned public research institution with the mission of preserving information about the Thoroughbred industry. To learn more, visit Keeneland.com.
Media Contact:
Amy Owens
859 421-2566
aowens@keeneland.com