Percentage of Sales to Support Organization Committed to Ending Sexual Misconduct in Sport and Dedicates Collection to #RideForWomen
Equestrian Stockholm, a leading equestrian fashion brand known for its elegantly-designed, high-performance products and commitment to both sustainability and female empowerment is once again celebrating its dedication to #RideForWomen. Launching during Sexual Assault Awareness Month, the Endless Glow collection will benefit #WeRideTogether, a non-profit dedicated to creating the radical change necessary to end sexual abuse in sports. The on-trend and high-quality collection features rich, chocolate brown hues in a nod to supporting women’s empowerment globally. For April, 5% of the profit from the Endless Glow collection will benefit #WeRideTogether.
The complete collection includes Equestrian Stockholm’s ultra-flattering compression breeches and super-soft Air Breeze top as well as their classic diamond saddle pads for dressage and show jumping. It also features luxurious accessories such as belts, dog collars, ear bonnets, brushing boots, and riding gloves. This fearless and stunning collection is consciously crafted with high-quality, and quick-dry materials.
“For the third year in a row, Equestrian Stockholm is proud to support the work of #WeRideTogether and uphold our commitment to inspiring women to go after their goals and follow their dreams in safe, healthy athletic environments. For this year’s #RideForWomen campaign, we continue uniting horsewomen worldwide and inspiring equestrian communities to create safer, healthier sports for all,” said Johanna Von Sydow, CEO & Founder of Equestrian Stockholm. “In our continuing efforts to celebrate women, it’s important for us to uplift an organization like #WeRideTogether. We share #WeRideTogether’s dedication to keeping horse sport safe for all athletes. This Sexual Assault Awareness Month, Equestrian Stockholm is pleased to help bring awareness to the subject of sexual abuse and to enable dialogue around all forms of misconduct and abuse.”
“We are so grateful to community leaders like Equestrian Stockholm for leading the fight against sexual abuse in sports,” says Michaela Shepherd, MBA, Executive Director of #WeRideTogether. “We all have a role to play in stopping sexual abuse in sports, and Equestrian Stockholm is a forward-thinking leader in the equestrian space for whom we are very thankful.”
Founded in 2021, #WeRideTogether started as an awareness campaign and educational website designed to empower, inform, and unite the equestrian community around sexual misconduct prevention and create healthy training environments for all sports. Showcasing powerful first-person interviews from sexual abuse survivors, #WeRideTogether promotes transparent dialogue around sexual misconduct, raises awareness for the many forms grooming and abuse can take, and helps diminish the stigma and fear of coming forward by giving survivors a safe platform to share their voices. The organization has since grown into a 501(c)3 and is creating a blueprint to help make all sports safer for youth, amateur, and professional athletes.
Visit WeRideTogether.today to watch compelling PSAs, find educational tools and resources, and learn how you can help keep sports safe for everyone.
For more information on becoming an official partner of #WeRideTogether, please email mshepherd@weridetogether.today.
About Equestrian Stockholm
Equestrian Stockholm was founded in 2015 and is dedicated to maintaining exceptional products tailored for riders and horses alike. Their meticulously crafted saddle pads reflect their commitment with high-quality materials and attention to detail. Based in Stockholm, they inspire confidence and style with sophistication and innovation. Today, Equestrian Stockholm is present in over 30 countries worldwide, has a turnover of more than SEK 100 million and is the biggest equestrian fashion brand on Instagram & TikTok. For more information, please visit www.equestrianstockholm.com and @esstockholm.
MEDIA CONTACT – For requests and questions, please contact:
Lauren Kay // #WeRideTogether // Remarq // lauren@remarqinc.com // 310.409.8754
Sofia Berglund // Equestrian Stockholm // sofia.berglund@equestrianstockholm.com