What started in 2020 as a list of 30 deserving young women leading the way among the varied and uniquely rural American industries surrounding the Western way of life, has evolved four years later into 120 of the most promising and gifted female leaders 30 years of age or younger. From marketing executives to animal nutritionists, rodeo competitors to entrepreneurs, and veterinarians, the COWGIRL 30 Under 30 honors represent the broad spectrum that make up what is commonly called the Western industry and is the flagship program created by the editors and executives at COWGIRL.
Though a grading process administered by COWGIRL and a committee of female executives from within the Western industry, 30 young women rose to the top ranks from a group of more than 100 applicants to be recognized for their accomplishments and contributions to the Western industry in the COWGIRL 30 Under 30 Class of 2023.
Among the distinguished recipients of the 2023 class include, Helen Hardy, Manager of Youth Development, American Quarter Horse Association, Olana Osborn, National Communications Strategist, Pyranha Animal Health, Sara Honegger, Director of Marketing, National Reining Horse Association, Sadie Noblitt, Marketing Coordinator, HatCo, Stetson, Resistol, and Charlie1Horse Hats, and Kaitlyn Hurst, Director of Marketing, Bluebonnet Feeds/Stride Animal Health.
For the complete list of honorees visit: https://cowgirlmagazine.com/introducing-the-cowgirl-30-under-30-class-of-2023
The 30 honorees will be feted and recognized during a ceremony and celebration on March 10, 2023, at Hotel Drover in Fort Worth, Texas. Guests of the gala will include the previous class alumna and representatives of the brands that support the event including Wrangler, Teton Ridge, Durango Boots, Cavender’s, Charlie 1 Horse Hats, Montana Silversmiths, Dude Rancher’s Association, Corral Boots, and Old Gringo Boots.
The Wrangler COWGIRL 30 Under 30 Empowered Gala presented by Teton Ridge will take place amidst the rustic-luxe grandeur of The Barn, Hotel Drover’s warmly appointed special events venue, against the backdrop of the immaculately restored Mule Alley entertainment district in the historic Fort Worth Stockyards.
The mission of COWGIRL 30 Under 30 is to seek out and publicly recognize young women who distinguish themselves as leaders within the Western industry. Whether they be corporate executives, professional athletes, media professionals, or working cowgirls, the aim of COWGIRL 30 Under 30 is to shine a light on this vital and talented workforce while creating a network of individuals who can serve as role models and mentors for future female leaders.
About COWGIRL: COWGIRL is the contemporary Western lifestyle print magazine and digital media brand exclusively for women. Established in 2009, COWGIRL captures the spirit on the modern West from a female perspective. COWGIRL is the only nationally distributed Western lifestyle magazine exclusively for women and reaches more than a million readers and followers in print and online. COWGIRL 30 Under 30 is the flagship program created by the editors and executives at COWGIRL.
Learn more about the COWGIRL 30 Under 30 at cowgirl30under30.com and cowgirlmagazine.com.
COWGIRL 30 UNDER 30 CLASS OF 2023
(Sorted by First Name)
Brilynn Bentley, Corporate Marketing Partnerships Junior World Finals Asst. General Manager, Las Vegas Events
Age: 23 | Las Vegas, Nevada
Brittany Coffee Park, Photographer | Business Owner, BC Parker Co
Age: 29 | Welch, Oklahoma
Callee Fischer, Cattle Marketing Professional, Matt C. Sims Auction, Inc.
Age: 30 | Chattanooga, Oklahoma
Carly Hoffmann, Rancher, Agriculture Advocate and Graduate Teaching Assistant, Hoffmann Livestock and Texas A&M University, respectively
Age: 27 | Bryan, Texas
Cassie Younginer, Equine Specialist, Zoetis
Age: 30 | Greenville, South Carolina
Cheyenne Sparks, CattleWoman/Communications Manager/Registered Tribal Artist, Oklahoma CattleWomen/American National CattleWomen
Age: 30 | Blanchard, Oklahoma
Dr. Christy Petry, College Instructor, Sales Representative, Horse Show Sectary/Manager, West Texas A&M University, Kimes Ranch Apparel, AQHA, SRCHA, STHX, RHAA, and 4-H/FFA
Age: 28 | Clarendon, Texas
Desiree Heath Mills, Communications & Marketing Specialist, American Paint Horse Association, CHROME, Paint Horse Journal
Age: 30 | Arlington, Texas
Elizabeth Lawhorn, Director of Performance Development, American Paint Horse Association
Age: 28 | West, Texas
Gabrielle Crumley, Business Owner, Rancher, Out West Marketing Group LLC, Beef Box, CR Angus Ranch LLC
Age: 27 | Burlington, Wyoming
Helen Hardy, Manager of Youth Development & AQHYA, American Quarter Horse Association
Age: 30 | Amarillo, Texas
Ivy Weirather, Western Events Representative, Montana Silversmiths
Age: 27 | Pueblo West, Colorado
Jillian Masciantonio, Chief Executive Officer and Occupational Therapist, The Making Strides Foundation
Age: 30 | Export, Pennsylvania
Kaitlyn Hurst, Marketer by profession. Horsewoman at heart., Director of Marketing, Bluebonnet Feeds / Stride Animal Health (AC Bluebonnet)
Age: 30 | Mineral Wells, Texas
Keni Reese, Director of Marketing and Communications, Montana Stockgrowers Association
Age: 26 | Helena, Montana
Kiah Burchett, Motivational Speaker & Life Coach, Coach Kiah LLC (self-employed)
Age: 29 | San Louis Obispo, California
Kylynn Copeland, Marketing Strategist, The American Quarter Horse Association
Age: 28 | Fort Sumner, New Mexico
Dr. Kyre Larrabee, Veterinarian, Gray County Veterinary Clinic
Age: 29 | Pampa, Texas
Landyn Croy (Hill), Entrepreneur/ Business Owner, The Saddle Shoppe
Age: 27 | Greeley, Colorado
Lauren Kelsey, Model and Silversmith, ISMS
Age: 23 | Stephenville, Texas
Leah Scholz, Bull Development Manager, Agri Beef
Age: 26 | Caldwell, Idaho
Madeline (Maddie) Weber, TV Programming and Production Manager, Marketing Manager, Breeding Manager and Owner, Professional Rodeo Cowboys Association, Weber Performance Horses LLC, Metal Figure
Age: 26 | Waukomis, Oklahoma
Morgan Wallace, Senior Manager, Social Media at the PBR and Director of Social Media at Miss Rodeo America, Professional Bull Riders and Miss Rodeo America
Age: 26 | Stephenville, Texas
Natasha McCann, Clinical Rehabilitative Specialist, McCann Athletic Therapy, Champion Living Fitness, Justin Sports Medicine, Western Sports Foundation, Texas Rangers Baseball
Age: 29 | Aledo, Texas
Olana Osborn, National Communications Strategist, Pyranha Animal Health
Age: 25 | Ocala, Florida
Sadie Noblitt, HatCo Marketing Coordinator, HatCo – Stetson, Resistol and Charlie1Horse
Age: 23 | Royce City, Texas
Sami Jo Smith, Women’s Rodeo World Championship Director of Operations and Rodeo Administration, World Champions Rodeo Alliance and Womens Rodeo World Championship
Age: 30 | Farson, Wyoming
Sara Honegger, Director of Marketing, National Reining Horse Association (NRHA)
Age: 29 | Oklahoma City, Oklahoma
Shelby Lovelace, Small Business Entrepreneur, The Good Babes Co
Age: 29 | Lampasas, Texas
Tanner Mabry, CEO of The Whole Herd, LLC, The Whole Herd, LLC
Age: 30 | Granbury, Texas
Contact: Ken Amorosano – ken@cowgirlmagazine.com
Image available on request