Keeneland’s Digital Sales Ring platform continues Tuesday, July 27 with the July Digital Sale. The July Sale catalog is now available at Keenelanddigital.com.
Online bidding opens at 10 a.m. ET on July 27 and will begin to close that day at 2 p.m.
BUYERS – How to Register and Bid
Keeneland encourages buyers to register for an account in the Keeneland Digital Sales Ring before July 27. To log in to the Keeneland Digital Sales Ring, you should register for an account or log in through the Keeneland Sales Portal. Your universal login applies to both the Sales Portal and the Digital Sales Ring.
Step 1: Visit portal.keeneland.com and create an account or log in to your existing Keeneland Sales Portal Account;
Step 2: Upon sign in, click MY ACCOUNT and review your current credit limit. Request credit as needed. We recommend you do this prior to the sale day;
Step 3: Click the DIGITAL SALES RING button in the top right corner to automatically access and participate in the Digital Sale.
Buyers have two options for bidding on the day of the sale:
- Direct Bid allows you to bid manually as you go.
- Max Bid establishes a top price that you are willing to pay for a hip. As the bidding progresses, the software will automatically bid on your behalf as you are outbid up to your maximum.
For more information about the July Sale, contact Chip McGaughey at cmcgaughey@keeneland.com, Dean Roethemeier at droethemeier@keeneland.com or Kyle Wilson at kwilson@keeneland.com.
The Keeneland Digital Sales Ring has scheduled a total of seven mixed sales for 2021. They will continue in August, October and December.
Since its first race meet began 85 years ago on Oct. 15, 1936, the Keeneland Association has devoted itself to the health and vibrancy of the Thoroughbred industry. The world’s largest Thoroughbred auction house, Keeneland conducts four sales a year, in January, April, September and November, and presents online auctions through the Keeneland Digital Sales Ring. Graduates of Keeneland sales dominate racing across the globe at every level. In April and October, Keeneland offers some of the highest caliber and richest Thoroughbred racing in the world. Keeneland hosted the Breeders’ Cup World Championships in 2015 and 2020 and is holding the event again on Nov. 4-5, 2022. Uniquely structured, Keeneland is a privately held company with a not-for-profit mission that returns its earnings to the industry and the community in the form of higher purses and millions of dollars donated in support of horse industry initiatives and charitable contributions for education, research, and health and human services throughout Central Kentucky. Keeneland also maintains the Keeneland Library, a world-renowned public research institution with the mission of preserving information about the Thoroughbred industry. To learn more, visit Keeneland.com.
For more information contact: Amy Gregory at 859 361-3490 or Amy Owens at 859 421-2566