New Equine Careers Showcase for Exploring Career Pathways in the Horse Industry
By Judy Lincoln, September 12, 2023
Ever considered a career in the horse industry? 78 roles are represented in the newly launched Equine Careers Showcase which can be found on Equine Guelph’s EquineJobTrack.ca website! If you receive Equine Guelph’s free monthly E-news, then you have already seen the early release of videos with horse professionals, sharing their journey and career pathways. …
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Fappani Adds to an Outstanding Legacy After Being Named NRHA’s First Eight Million Dollar Rider and Newest Million Dollar Owner
By Christine Brune, September 11, 2023
It’s no secret the name Fappani is synonymous with greatness within the reining community. As the National Reining Horse Association’s (NRHA) all-time leading rider, Andrea Fappani continues to set the standard within the sport and shatter records. Recently, he stamped his name in the history books once again by becoming the first NRHA Eight Million …
Dressage Today OnDemand Announces New Partnership with Five-Time Dressage Olympian Steffen Peters
By Christine Brune, September 11, 2023
Dressage Today OnDemand members can look forward to additional video series, live sessions in the Dressage Today OnDemand Facebook group and more featuring Premier Trainer Steffen Peters. Dressage Today OnDemand — your complete online video-on-demand dressage training resource — is pleased to announce a new partnership with Steffen Peters, making the dressage icon the Premier …
Greg Goodman Receives Robert N. Clay Conservation Award
By Christine Brune, September 11, 2023
Equine Land Conservation Resource (ELCR) is pleased to announce that Greg Goodman, owner of Mt. Brilliant Farm in Lexington, Ky., was recognized as the recipient of the 2023 Robert N. Clay Conservation Award during the Thoroughbred Owners and Breeders Association (TOBA) National Awards Dinner on September 9 in Lexington, Ky. The award, established in 2014 …
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“WIHS Goes Western” at MARS Barn Night
By Christine Brune, September 8, 2023
Show Jumping, Entertainment, and Fun The Washington International Horse Show (WIHS), in partnership with MARS, has an exciting lineup of activities for its “WIHS Goes Western”-themed MARS Barn Night taking place Thursday, October 26, 2023, at 6:30 p.m. at The Show Place Arena in Upper Marlboro, Maryland. In addition to watching the start of the …
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Keeneland Library to Expand Reach of Popular Exhibit, The Heart of the Turf: Racing’s Black Pioneers
By Christine Brune, September 8, 2023
Activities include donated community book initiatives, Breyer model and book set of jockey Cheryl White, appearance by Horse author Geraldine Brooks Keeneland Library has scheduled a number of events for the remainder of 2023 to expand the reach of its groundbreaking exhibit, The Heart of the Turf: Racing’s Black Pioneers, which highlights the lives and …
IHSA to Hold 2024 National Championship at Tryon International
By Christine Brune, September 8, 2023
The Intercollegiate Horse Shows Association (IHSA) leadership has signed a three-year agreement with Tryon International in Mill Spring, North Carolina, to host the IHSA National Championship starting this season. The 2024 event will be held May 2-5, 2024. IHSA Nationals at Tryon International will host nearly 500 riders from across the U.S. and Canada competing …
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Correct Connect and Athletic Equestrian Partner on the Pommel Blocker
By Christine Brune, September 8, 2023
Athletic Equestrian and Correct Connect announce the development of the Sally Batton Pommel Blocker by Correct Connect. Correct Connect, the industry leader in rider training aids and Athletic Equestrian, the organization that includes the Sally Batton Equestrian Clinics, the Athletic Equestrian League and The Athletic Equestrian book, have partnered to produce this one-of-a-kind training aid …
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Grand Meadows Cares Series: Read Your Equine Supplement Label Two Ways to Optimize Horse Safety
By Christine Brune, September 8, 2023
by Nikki Alvin-Smith The chemistry of your horse supplement and its efficacy hinges on one major factor. You take the time to read. Throwing money on pots of equine supplement gold, often expensive products that make claims of fixing everything from your horse’s nose to tail (even ailments you didn’t know he had), is not …
Equine Abuse and Neglect Resources Available for Veterinarians and Law Enforcement
By Christine Brune, September 8, 2023
The Welfare & Public Policy Advisory Council of the American Association of Equine Practitioners (AAEP) encourages the veterinary community and law enforcement agencies to access free veterinarian-developed resources to support the investigation of abuse and neglect cases involving horses and other equids. Created by the Council and available to veterinarians and the public, the online …
Horsemanship and Equiwinner Go Together Like a Horse and Sulky!
By Christine Brune, September 8, 2023
That’s Why Two-Time O’Brien Horsemanship Award Winner Kelly Hoerdt sticks with Equiwinner. Successful Standardbred trainer-driver Kelly Hoerdt has earned a reputation over the years as one of Canada’s leading harness horsemen. For the nearly 15 years, one of the secrets to his success has been Equiwinner electrolyte balancing patches. Hoerdt perennially ranks as one of …
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Keeneland September Yearling Sale Begins Monday
By Christine Brune, September 7, 2023
Keeneland’s 80th annual September Yearling Sale, which attracts leading horsemen from across North America and from around the world to buy Thoroughbred racing prospects, begins Monday, Sept. 11 at 1 p.m. ET for the first of 12 sessions. A total of 4,198 horses by prominent stallions and exciting young sires have been cataloged to the …
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Newly Launched Website Showcases All Products Distributed by Achieve Equine
By Christine Brune, September 7, 2023
Achieve Equine is pleased to announce the launch of its newly designed achievequine.com website. The newly designed website incorporates all brands distributed by Achieve Equine into one ecommerce platform, as well as featuring educational content including Equine Insights by Dr. Hilary Clayton, the It’s About the Horse® featured horse stories, and company news. Achieve Equine, …
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Horizon Structures Presents Series: Driving Home Your Best New Horse Barn Deal
By Christine Brune, September 7, 2023
by Nikki Alvin-Smith There are lots of ways to buy a new horse barn. Complex ways that make the project your life’s work for a bit, such as a fancy on site build with land clearing and extensive site prep and noisy construction running all week long to the modular barn purchase option and having …
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Schmersal Slides Into NRHA’s History Books as an NRHA $5 Million Rider
By Judy Lincoln, September 6, 2023
When NRHA Professional Craig Schmersal pulled into Las Vegas for The Run For A Million (TRFAM), he was sitting at around $5,000 away from crossing his next NRHA milestone. When the dust settled, Schmersal had slid his way to more than three times that amount—earning the title of NRHA Five Million Dollar Rider. In 1988, …
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Pen Wranglers Step into the Spotlight at Road to the Horse 2024
By Judy Lincoln, September 6, 2023
The Road to the Horse competition can challenge even the most talented colt starters. Those who have competed at the championship level have had one thing in common: a skillful Pen Wrangler. The role of the Pen Wrangler is critical as they assist in preparations, training and time management and offer a knowledgeable reflection of …
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Partnership For Youth Initiative Finds a Perfect Partner With The KRJ Student Athlete Team
By Judy Lincoln, September 6, 2023
The youth are the future of rodeo and performance horse industries. A new program designed specifically for the betterment of their future has been developed. Thanks to Mind Power Sports, the Partnership For Youth Initiative will now take place to build up youth equestrians to be their best selves. By partnering with industry professionals to …
Louisville Design Agency Hires Vice President of Strategy & Operations
By Judy Lincoln, September 6, 2023
STEWART, a pioneer creative firm in branding and marketing to the regional business and the national agriculture and animal health/sport industries, has hired Steven Von Gerlachter as its first Vice President of Strategy and Operations. Steven Von Gerlachter is stepping into the role, bringing more than 12 years of advertising and entrepreneurial experience to the …
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Kimes Ranch Team Has Strong Showing at The Run For A Million
By Judy Lincoln, September 6, 2023
The Run For A Million is the richest reining event in history, and it once again proved to be a major draw-in for fans and competitors alike. The event was held at the South Point Arena and Equestrian Center in Las Vegas, Nevada, and it attracted a record crowd for its fourth annual event. After the …
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Schleese Education for September 2023 – 12 Livestreams to View
By Judy Lincoln, September 6, 2023
Join us for one of the livestreams listed below at your convenience and educate yourself on the latest developments in saddle fitting! Mark your calendars! Mia Hickey – https://www.instagram.com/_riding_romeo_ – September 6th @ 5:00PM Mia has always loved animals and has been riding for 9 years. She started out in both English and western, then …
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Equine Industry Survey Overload – What You Need to Know
By Judy Lincoln, September 6, 2023
In recent months, several surveys have been circulated regarding the U.S. horse industry. The American Horse Council (AHC) wishes to clarify these to avoid confusion and misunderstanding of the data collection methodologies, audiences, and findings. While all the surveys collect and publish data regarding the U.S. horse industry, each survey has different target audiences and …
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#WeRideTogether Bolsters Management Team, Announces Appointment of Executive Director Michaela Shepherd, and Program & Partnerships Director Kathryn McClain
By Judy Lincoln, September 6, 2023
Led by Experts in Social Work and Business Administration, New Team Focused on Growing Organization’s Mission to Develop and Provide Much-needed Educational, Awareness, and Prevention Resources Around Sexual Misconduct #WeRideTogether announced the addition of two new executives, Executive Director Michaela Shepherd, and Programs & Partners Director Kathryn McClain. Bringing MBAs and a Masters in social …
Two Concussions from My Horse in One Summer – WHY?
By Judy Lincoln, September 6, 2023
I was raised riding Dressage from the age of 6 and thought I knew everything about horses by the time I was an adult. But after 2 concussions in one summer, I realized my new horse didn’t like me at all as I watched her trot off down the street to visit the neighboring horses. …
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UK Workshop Focuses On Small Acreage Horse Farms
By Judy Lincoln, September 5, 2023
By Jordan Strickler The Equipment and Facilities for the Small Acreage Horse Owner workshop will commence its 2023 edition Sept. 12. This year’s program is dedicated to helping small and medium-sized horse farm owners and managers gain valuable insights into equipment, facility design, maintenance and overall facility management. “We want to focus on helping the …
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IEA to Host Intercollegiate Dressage Association (IDA) 2024 National Championships at Tryon
By Judy Lincoln, September 5, 2023
The Interscholastic Equestrian Association (IEA) is proud to announce that they will host the 2024 Intercollegiate Dressage Association (IDA) National Championships alongside their own IEA Hunt Seat and Dressage National Finals on April 25-28, 2024 at Tryon International Equestrian Center in Mill Spring, North Carolina. Now in its 5th official year as an IEA discipline …
Hats, Horses and Hollywood, a Film “Works in Progress” & Rex Peterson, the Horseman Behind Hollywood’s Most Iconic Horse Films is Featured at the Trail Forward in Horsemanship Education September 7-9
By Judy Lincoln, September 5, 2023
The Montana Center for Horsemanship in partnership with Montana Western and EQUUS International Film Festival, announces a new presenter to this week’s lineup of iconic horsemen and horsewomen for this week’s Trail Forward conference and film festival. Rex Peterson, Hollywood’s best-known trainer behind some of our most iconic horse films, will give a special presentation …
Nikki’s Notes: Marking Milestones and Marketing Madness
By Judy Lincoln, September 5, 2023
Avant Marketeer Nikki Alvin-Smith Offers Timely Insights For Your Marketing Delight “English born American Founding Father, part philosopher and part political activist Thomas Paine, is attributed with saying, “Lead. Follow. Or get out of the way.” This is a phrase a marketing mentor in my life quoted to me more than once. A phrase that …
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Brooke USA Foundation Announces Volunteers of the Year: Arianna Delin and Donna Leonessa
By Judy Lincoln, September 5, 2023
Brooke USA Foundation is extremely honored to award long-time volunteer Arianna Delin and Foothills Regional Advisory Council member Donna Leonessa with the Volunteer of the Year Award. Due to their hard work, attention to detail and passion for the organization, Brooke USA is proud to have these two as volunteers. Arianna has volunteered for Brooke …
September is Senior Horse Education Month at Equine Guelph
By Judy Lincoln, September 5, 2023
We love our senior citizens of the equine community. Keeping up with their changing needs as they age becomes easy with the resources available from Equine Guelph. Learning to advocate for the health and welfare of your silent senior is a duty every horse owner will eventually encounter. A great place to check your preparedness …
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Achieve Equine Kicks Off September with Childhood Cancer Awareness Campaign
By Judy Lincoln, September 5, 2023
Did you know childhood cancer awareness month is September? This month was declared as National Childhood Cancer Awareness Month in 2012, and the American Childhood Cancer Organization (ACCO) encourages everyone to wear gold for the kids – all the survivors, the victims, as well as those who are still fighting the disease. In 2014, Achieve …
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Equestrian Inspiration: Gina McKnight Interviews Jenna Knudsen
By Judy Lincoln, September 4, 2023
Gina McKnight, Monday Creek Publishing, author, freelance writer, equestrian, blogger, and poet invites readers to explore her international blog, Riding & Writing, about horses, writers, authors, books, cowboys, equestrians, photographers, artists, poets, poems, and more horses. Equestrian Inspiration: An Interview with Jenna Knudsen – Several years ago, I purchased a S.M.A.R.T. Equestrian Planner. It has become my go-to planner for recording …
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Using Content Marketing to Increase Demand
By Judy Lincoln, September 4, 2023
By: Ashton Kirkeide, Chief Listener, Black Horse Marketing Are you constantly working and not getting the sales you need? You have the website and social media, but no increase in sales. This is super frustrating! Writing content that converts sounds salesy, but that’s what you need. (Not in the way you think, though!) Demand generation …
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Tryon International Film Festival Presents: “The 24 Behaviors of the Ridden Horse in Pain”
By Judy Lincoln, September 4, 2023
The Tryon International Film Festival is thrilled to unveil an enlightening addition to its lineup: “The 24 Behaviors of the Ridden Horse in Pain: Shifting the Paradigm of How We See Lameness.” Directed by Kathryn Lauritzen, this 35-minute documentary delves into the intricate relationship between equine behavior and underlying pain, featuring the distinguished expertise of …
2023 USPC Championships East Celebrates Teamwork, Leadership, and Horsemanship
By Judy Lincoln, September 1, 2023
The 2023 USPC Championships East took over the grounds at Tryon International Equestrian Center in Mill Spring, N.C., for four days of competition and camaraderie while members focused on their horse management and riding skills. The United States Pony Clubs, Inc. (USPC or Pony Club) competitions follow a unique format as competitors compete on a …
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Nikki’s Invite: Shall We Dance?
By Judy Lincoln, September 1, 2023
“We’ve just been introduced. I do not know you well.” Thanks Yul Brynner and Deborah Kerr for the wonderful memories and composer Richard Rodgers and lyricist Oscar Hammerstein for this brilliant musical. “Shall we dance? Shall we fly?” So cheer yourself up and while you are reading this (I hope), have this tune playing in …
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Announcing Equine Studies Scholarships!
By Judy Lincoln, September 1, 2023
The EQUUS Foundation will award $10,500 in scholarships to undergraduate and graduate level students enrolled in equine studies and veterinary programs at institutions of higher learning listed on the EQUUS Foundation’s Equine Education Network. The Equine Education Network is a one-of-its-kind platform featuring the colleges and universities in the United States offering equine-focused academic and …
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Should You Let Someone Else Ride Your Horse?
By Judy Lincoln, September 1, 2023
Julie Goodnight Talks Pros, Cons & What to Know Before You Do When was the last time a different person rode your horse—or are you the only one? Julie Goodnight shares her insights on the value of this experience for horses and riders, and what to consider before you decide, in the latest episode of …
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Hinton Adds His Name to the Prestigious List of NRHA Million Dollar Riders
By Judy Lincoln, September 1, 2023
When NRHA Professional Casey Hinton stepped into the arena during the Million Dollar Competition at this year’s The Run For A Million (TRFAM), more was up for grabs than the half-a-million-dollar first prize. Hinton was sitting less than $15,000 away from becoming an NRHA Million Dollar Rider. In the end, he and his own Magnums …
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Horses & Humans Research Foundation Fundraiser Campaign “You Said It, So Pay It!”
By Judy Lincoln, August 31, 2023
Do you have an eagle eye for spotting mistakes in TV shows and movies featuring horses and riders? Turn your keen observation into a powerful force for good! Join our unique fundraiser campaign and contribute to groundbreaking research that benefits both horses and humans. How It Works: Spot a Mistake: Watch a TV show or …
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Stall and Stable Announces Customized Business Coaching Services for Equine Professionals
By Judy Lincoln, August 31, 2023
Stall and Stable, a media and consulting firm that specializes in solutions for better barn and business management, announces the launch of its business coaching services for equine professionals. Stall and Stable is led by Helena Harris, a skilled horsewoman and business expert with over 20 years of experience in the equestrian industry. She has …
Shout Out To My Fellow Professional Horse Trainers – Don’t Be Left Out In The Field and Miss This Free Trial
By Judy Lincoln, August 31, 2023
by Nikki Alvin-Smith Every professional horse trainer seeks to improve the health and performance of their equine partners. Building and keeping your horse in tip-top health and up there on the leaderboard is hard work and having all that focus and energy reap rewards with consistent sparkling performances, is something competitors and coaches yearn to …
Horse Trails of America Association: Submit Trail Videos for the HTA YouTube Channel
By Judy Lincoln, August 31, 2023
Do you YouTube? Subscribe to the Horse Trails of America Channel today. HTA is building playlists to help riders find quality trail information for each state and area. It’s fun to see what it’s like to ride in a new area. Riders can see where they want to ride next when they know what trails …
The Roundtable, 300 Combined Years of Horsemanship
By Judy Lincoln, August 31, 2023
Episode 238 by HandsOnGloves.com We gathered icons in the horse world for a powerful episode: Eitan Beth-Alchemy, Richard Winters, Dr. Robert Miller and Tom Spalding. Plus, Monty Roberts explains ritualistic habituation. Listen in… https://www.horsemanshipradio.com/2023/08/31/238-by-handsongloves-the-roundtable-300-years-of-horsemanship/ Monty Roberts chose his Title Sponsor for his HorsemanshipRadio.com podcast, Jay Michaelson founder of Hands On Gloves has been a guest on the podcast to explain …
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New Celebs with Horses Episode Features Grammy-nominated Artist Lacy J. Dalton
By Judy Lincoln, August 31, 2023
Listen in to learn how a tragic accident changed the course of Lacy’s life and ignited a passion for America’s wild horses. Award-winning author, trainer, instructor and podcaster Lisa Wysocky announces a new episode of the Celebs with Horses podcast on the Horse Radio Network, now part of the Equine Network family. In this episode, Lisa talks with …
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MARS EQUESTRIAN™ Equine Veterinary Continuing Education Series 2023 Date and Topics Announced
By Judy Lincoln, August 31, 2023
Additional on-demand continuing education series on The Performance Horse still available Building on two years of successful live and on-demand webinars for continuing education credits, MARS EQUESTRIAN™ Sponsorship will be hosting two educational webinars. This time the focus will be providing relevant updates on nutrition and diagnostics and how you can implement the latest research …
On the Road Again: Julie Goodnight’s Can’t-Miss Fall 2023 Events
By Judy Lincoln, August 31, 2023
Julie Goodnight is excited to wrap up her 2023 travels with riders from all over the world at her fall horsemanship clinics, riding vacations and some of the country’s premier horse expos (JulieGoodnight.com/Events). “I love traveling and meeting new horses and their people, and I’m very fortunate to head to my favorite places this year,” …
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Where in the World is Wendy? African Safari Version
By Judy Lincoln, August 31, 2023
If you’re looking for riding instructor and SURE FOOT Equine Balance Pads creator Wendy Murdoch this September, she can be found in Kenya, hosting a safari. In addition to “Webinars with Wendy” and “Wendy’s Whinnies” podcasts, The HAY SOAKERTM, and The WHOLE RIDERTM COURSE – her new online offering — Wendy also owns Horsing Around …
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Real Rider Cup Surpasses Major Fundraising Milestone
By Judy Lincoln, August 30, 2023
Founded by Anita Motion in 2017 as a celebratory way to bring racing personalities together to raise funds and awareness for Thoroughbred aftercare, the Real Rider Cup today announced that it has raised over half a million dollars since its inaugural event. The Real Rider Cup, now running its seventh consecutive year, has endured through …
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Entries Open and Prize List Available for 2023 WIHS Regional Horse Show & USHJA Zone 3 Championship
By Judy Lincoln, August 30, 2023
Entries are now open for the 2023 WIHS Regional Horse Show & USHJA Zone 3 Championship presented by TTR Sotheby’s International Realty and the Lowham-Ruzzo Family, taking place on October 19-22, 2023, at the Salem Farm Showgrounds in Upperville, VA. The popular four-day competition will offer a variety of hunter, jumper, and equitation classes, including …
Horse Trails of America Association: New Interactive Trail and Travel Map
By Judy Lincoln, August 30, 2023
Horse Trails of America (HorseTrailsofAmerica.com) announces the launch of the interactive horse trails and travel map. Access and post your trail, layover, camp, and guest ranch reviews when you become a site member and login at Http://hta.horse. “We are thrilled to announce that THE Map is ready for you to add to,” says HTA Director …
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Keeneland Welcomes Return of Area Fifth Graders to Learn about Kentucky’s Thoroughbred Industry
By Judy Lincoln, August 29, 2023
Keeneland today is resuming its popular Fifth Grade Field Trips and will welcome a total of 1,800 fifth grade students from public and private schools in Fayette County through Friday to participate in a two-hour interactive tour designed to expand their knowledge of Keeneland and the Thoroughbred industry in Kentucky. This marks the resumption of …
Vanlandingham Etches Name in History as NRHA Three Million Dollar Rider
By Judy Lincoln, August 29, 2023
With incredible performances at this year’s 6666 NRHA Derby presented by Markel and The Run For A Million (TRFAM), Jason Vanlandingham added his name to the prestigious list of NRHA Three Million Dollar Riders a mere three years after passing the $2 million mark. Vanlandingham garnered his first earnings at the 2000 NRHA Derby with …
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Boost Your Brand
By Judy Lincoln, August 29, 2023
Put your best hooves forward at Equine Affaire through the Horse & Farm Exhibits! Whether you own horses and want to show them off, or you love horses and want to admire herds of them in person, Equine Affaire is the horse expo for you! The Breed Pavilion provides visitors with a colorful and interactive …
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American Horse Council’s Podcast Milestones, Looks to Expand
By Judy Lincoln, August 29, 2023
There are more than 100 million active podcast listeners in the United States, according to Intuit. There are 38 million households in the United States that contain horse enthusiasts, according to the 2017 American Horse Council Equine Economic Impact Survey. The overlap of horse enthusiasts and podcast listeners hasn’t been measured, but there’s a good …
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My Horse Bucks for NO Reason
By Judy Lincoln, August 29, 2023
By Missy Wryn By the time Hero came to me he was shouting in the only way he knew how BUCKING! He was a six-year-old Quarter horse who had been team penning and trail riding but bucked his owner off numerous times and had now become completely unruly and dangerous. In the hopes of getting …
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Horse Gentler Monty Roberts Tames a Wild Horse In Front of 30,000 Brazilians
By Judy Lincoln, August 29, 2023
American Trainer, Monty Roberts, is known worldwide for his gentle taming method which establishes a connection with the animal and does not require brute force. The Horse Gentler Monty Roberts uses gentle taming with horse at Barretos Equine Event 2023 Under the eyes of the audience at the largest event of its kind in the …
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Webinar: Equine Emergency Planning and Disaster Preparedness for Horse Professionals
By Judy Lincoln, August 29, 2023
In an era marked by escalating weather-driven emergencies, equine professionals face a critical imperative to enhance their emergency planning and preparedness capabilities. The prevalence of catastrophic floods, record-breaking heatwaves, snowstorms, and unprecedented wildfires underscores the urgency of this matter. To address this pressing need, EquestrianProfessional.com is honored to host an educational webinar designed to equip …
Are You Supporting Your Prospects?
By Judy Lincoln, August 28, 2023
By: Ashton Kirkeide, Chief Listener, Black Horse Marketing You aren’t the only one struggling with sales funnels! Over the last few years, sales funnels have become more and more complex. Sales funnels refer to any potential customer and your ability to convert them to a buying customer. Sounds simple, right? Well, it is when you …
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Galway Downs Gears Up for Unprecedented Eventing Championships
By Judy Lincoln, August 28, 2023
As four eventing championships come to Galway Downs Nov. 1-5, the Robert Kellerhouse-led organizing team is preparing to blow up already high expectations about what’s possible in the West. The day after California-based Tamie Smith and Mai Baum won the Land Rover Kentucky Three Day in April, the United States Equestrian Federation announced Galway Downs’ …
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Horizon Structures Presents Series: Lighting Up the Horse Barn for Best Use, Safety and Security
By Judy Lincoln, August 28, 2023
by Nikki Alvin-Smith Unless your new horse housing consists of a run-in shed placed in the middle of a pasture, you’re probably going to want to add lighting to your new horse barn. In addition to planning ahead in the construction project for lighting needs, it’s a good idea to also consider hard wiring for …
University of Kentucky’s Aged Horse Care and Education Facility Marks Official Opening, Launching New Possibilities for Research and Training
By Judy Lincoln, August 25, 2023
by Holly Wiemers The Linda Mars Aged Horse Care and Education Facility, located on the University of Kentucky Martin-Gatton College of Agriculture, Food and Environment’s C. Oran Little Research Farm, recently marked its official opening with a ribbon-cutting ceremony — unlocking future training and research innovations in care for revered, older horses. The new center …
Let’s Talk AQHA Podcast
By Judy Lincoln, August 25, 2023
The first episode of the “Let’s Talk AQHA” podcast is out now with hosts Bobbi Loran and Jim Jennings. This episode features legendary jockey G.R. Carter Jr., the winningest American Quarter Horse jockey in history and soon-to-be American Quarter Horse Hall of Fame inductee. G.R. discusses his start and phenomenal career in Quarter Horse racing, …
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Gina McKnight Interviews Florida Barrel Racer, Amelia Gillespie
By Judy Lincoln, August 24, 2023
Gina McKnight, Monday Creek Publishing, author, freelance writer, equestrian, blogger, and poet invites readers to explore her international blog, Riding & Writing, about horses, writers, authors, books, cowboys, equestrians, photographers, artists, poets, poems, and more horses. Florida Racer: An Interview with Amelia Gillespie – Barrels, boots, dirt, and horses are a lifestyle. Rodeo sports are a super cool lifestyle at …
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AQHA Wrangler Women of Influence
By Judy Lincoln, August 24, 2023
AQHA collaborates with Wrangler to recognize women who have been influential in the American Quarter Horse industry. The American Quarter Horse Association and Wrangler are proud to announce the Wrangler Women of Influence award. The annual award will honor women whose personal and professional contributions have impacted the American Quarter Horse industry and those around …
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Equine Network Partners with Absorbine® and Sentinel® to Launch My New Horse
By Judy Lincoln, August 24, 2023
Equine Network has partnered with Absorbine® and Sentinel® to create My New Horse, a one-stop shop for riders eager to find easy-to-understand and reliable horse care information and guidance. In partnership with Absorbine® and Sentinel®, Equine Network has announced the launch of My New Horse, a new brand that provides equestrians just getting into horse …
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Add A Little Sparkle To Your Life With Fantasia:
By Judy Lincoln, August 24, 2023
Attend Equine Affaire and Fantasia this fall in Massachusetts! Looking for a way to kick off your 2023 holiday season with a little extra sparkle and shine? We recommend attending Fantasia! Sponsored by Absorbine, Fantasia is Equine Affaire’s musical celebration of the horse. This two-hour spectacular is filled to the brim with awe-inspiring performances by …
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Muirneen Townhall on the Legacy of Cheryl White
By Judy Lincoln, August 23, 2023
Muirneen Townhall on the Legacy of Cheryl White: America’s First Female Black Jockey Muirneen Equestrian, a steadfast advocate for diversity in horse sports, is excited to announce an upcoming virtual townhall event that delves into the remarkable yet overlooked legacy of Cheryl White, the first-ever female Black jockey in America. The townhall will be hosted …
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Lynn Palm’s 8 Keys and Jim Masterson’s Bodywork for Dogs
By Judy Lincoln, August 23, 2023
Trafalgar Square Books (www.HorseandRiderBooks.com) is thrilled to announce the release of two new books from top names in our industry. Lessons on how to tap the true potential in every horse from one of the world’s leading female trainers. For six decades, Lynn Palm has been a mainstay of the horse training, showing, and clinicing …
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Don’t Labor So Hard After Labor Day – Discount Offer from Seasoned Content Writer Nikki Alvin-Smith
By Judy Lincoln, August 23, 2023
The holiday season rush will soon be here. Pumpkin spice and everything nice will be on your plate as a busy magazine editor or website publisher. Give yourself a Labor Day boost! Jump into the 4th quarter with a handy stock supply of engaging articles (many with First Time Serial Rights) for your magazine with …
Watch the Inaugural Equinety Platinum Medal Futurity Livestream Exclusively on Roping.com
By Judy Lincoln, August 23, 2023
Livestream coverage of the inaugural Equinety Platinum Medal Futurity will be available starting August 31 for FREE on Roping.com during the event. The Equinety Platinum Medal Futurity will stream live for free on Roping.com from Aug. 31-Sept. 2, showcasing the best young horses in the country in the famed red dirt of the Lazy E …
Are You Talkin To Me? A New Way To Reach The Equestrian Market
By Judy Lincoln, August 22, 2023
“And do you know what is the most-often missing ingredient in a sales message? It’s the sales message that doesn’t tell an interesting story. Storytelling…good storytelling…is a vital component of a marketing campaign.” – Gary Halbert, author, marketing practitioner. Truer words were never spoken when it comes to engaging a customer. So, what’s your story? …
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Hall of Fame Jockeys Angel Cordero, Jr. and Ramon Dominguez to Sign Autographs at Saratoga Race Course on Travers Weekend to Benefit the National Museum of Racing
By Judy Lincoln, August 22, 2023
Hall of Fame jockeys Angel Cordero, Jr. and Ramon Dominguez will be signing autographs to benefit the National Museum of Racing and Hall of Fame at Saratoga Race Course this weekend at the Museum’s satellite location at the track, the former Saratoga Walk of Fame space. Cordero will be signing on Travers Stakes Day, Saturday, …
Achieve Equine to Attend American Eventing Championships
By Judy Lincoln, August 22, 2023
Achieve Equine, LLC is pleased to be attending the United States Eventing Association (USEA) American Eventing Championships presented by Nutrena Feeds, set to take place August 29 – September 3 at the Kentucky Horse Park in Lexington, KY. Billed as the pinnacle of the sport at the national levels, and with over $100,000 in prizes available, the …
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Muirneen Townhall On Tevis, Team Reynolds, and Treasure
By Judy Lincoln, August 22, 2023
Muirneen Townhall on the Tevis Cup, endurance racing, and bridleless riding on Friday, September 1 at 12 PM Eastern. Muirneen Equestrian, an advocate for diversity and kindness within the horse sports community, is thrilled to announce an upcoming virtual townhall event. This townhall will delve into the captivating world of endurance racing, bridleless riding, and the treasures …
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The Jockey & Her Horse Book Launch at the National Museum of Racing and Hall of Fame on Saturday, Sept. 2
By Judy Lincoln, August 22, 2023
Two-time Pulitzer Prize nominee and New York Times reporter Sarah Maslin Nir and co-author Raymond White, Jr. will unveil their new book, The Jockey & Her Horse, Inspired by the True Story of the First Black female Jockey, Cheryl White, on Saturday, Sept. 2 at the National Museum of Racing and Hall of Fame. This …
Horizon Structures Presents Series: What Part Of You Thought That Was A Good Idea
By Judy Lincoln, August 22, 2023
by Nikki Alvin-Smith A project as big as purchasing a new horse barn is not one to be undertaken casually. At least not if you want the best bang for your buck, a pleasurable purchasing experience and satisfying end result. Whether your horse housing is a high-profile center-aisle horse barn or is a smaller affair, …
The Freelance Remuda Launches Episode 47 and Pitching Blog Post to Equip Equine Media Freelancers
By Judy Lincoln, August 21, 2023
Built on the desire to provide equine media professionals with the resources needed to elevate their craft, The Freelance Remuda podcast hosts Abigail Boatwright and Kate Bradley Byars launched Episode 47: Considering Content Creation, published a blog post on pitching to magazines and also a video blog from the 2023 American Horse Publications Conference on …
Vita Flex Pro Releases New Daily Gastric Care
By Christine Brune, August 18, 2023
The makers of Vita Flex® Pro announced the release of their new, highly anticipated Daily Gastric Care. The Daily Gastric Care is an ideal complement to Vita Flex’s trusted product lineup, which includes Lactanase®, Recovery, Master’s Hoof Blend™, Accel® Lifetime and the Equinyl™ Joint line, among others. Vita Flex® products were first introduced in 1990 …
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Four Horses Supplemented to Book 1 of Keeneland September Yearling Sale
By Christine Brune, August 18, 2023
Keeneland has announced that four horses – two fillies by American Pharoah and colts by Uncle Mo and Gun Runner – have supplemented to Book 1 of the September Yearling Sale, which begins Monday, Sept. 11. Opening day of the sale will include Hip 190, a daughter of American Pharoah out of the Galileo (IRE) …
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Animal Welfare Groups Commend USDA on New Rule to Combat Horse Soring
By Christine Brune, August 18, 2023
The U.S. Department of Agriculture has proposed a new rule to strengthen enforcement against horse soring by amending regulations set by the Horse Protection Act. This rule would eliminate the industry-run enforcement system and instead assign sole responsibility to the Animal and Plant Health Inspection Service to screen, train and authorize inspectors. The USDA also …
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Buy Tickets Now for the 2023 Washington International Horse Show
By Judy Lincoln, August 18, 2023
All Daytime Sessions Are Free; Four Ticket Choices for Designated Evening Sessions Tickets are now on sale for the 65th annual Washington International Horse Show (WIHS) presented by MARS Equestrian™. Join us for one of the sport’s most time-honored, competitive, and entertaining events in North America, October 23-29, 2023, at The Show Place Arena in …
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The American Rodeo Announces Return to Globe Life Field In Arlington, Texas, March 8 – 9, 2024 with New Three-Year Venue Partnership
By Judy Lincoln, August 17, 2023
Western Lifestyle & Entertainment Company Teton Ridge Partners with Concerts West and AEG Presents to Bring Fans World-Class Talent Fans Can Register for Presale Tickets Now at tetonridgeplus.com Following action-packed entertainment and a sold-out crowd soaking up the very best in western sports in March 2023, Teton Ridge, an omnichannel Western lifestyle and entertainment company devoted …
Monumental Equine Protection Event in West Virginia Provides Training and Good Homes to At-Risk Horses with Support of The Humane Society of the United States
By Judy Lincoln, August 17, 2023
The Humane Society of the United States is sponsoring the Appalachian Trainer Face Off, Aug.17-19, at Winfield Riding Arena in Winfield, West Virginia. The event is a competition at which trainers demonstrate what they have accomplished working with rescued horses at risk of slaughter. It is the largest equine event in the state with a …
The Foundation for the Horse Dedicates $10,000 to Support Feed and Hay Relief for Equines Impacted by Maui, Hawaii, Wildfires
By Judy Lincoln, August 17, 2023
More help needed; donations welcome to The Foundation’s Disaster Relief Fund The devastating wildfires that have swept through Maui since Aug. 8 have also had a profound impact on the local horse population. The Foundation for the Horse, the charitable arm of the American Association of Equine Practitioners (AAEP), is collaborating with caretakers on the …
Valuable Marketing Resources for Horse Industry Business Owners From Equine Office Solutions
By Judy Lincoln, August 17, 2023
Equine Office Solutions has just released the most recent issue of their newsletter, designed with horse industry business owners in mind! The newsletter offers cutting-edge marketing tips and resources for those wanting to gain clients, increase web traffic and expand their overall visibility. Carol Aldridge, Owner of Equine Office Solutions, states, “We strive to educate …
Three For Three!
By Judy Lincoln, August 17, 2023
Steamed hay helps three horses with three different health challenges. Jessica DiCostanzo’s embrace of steamed hay came about in a typical manner – she started steaming for one horse with a clear diagnosis, then added more horses to the program after seeing the benefits. It was Amore who brought Jessica and her White Rose Ranch …
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The United States Pony Clubs, Inc. Awards College Scholarships to Members
By Judy Lincoln, August 17, 2023
In its commitment to education, The United States Pony Clubs, Inc. (USPC or Pony Club) offers a variety of college scholarships, and this year, USPC has awarded a total of $7,500 in college scholarships to seven Pony Club members in 2023. These exceptional recipients all demonstrated outstanding achievements in academics, sportsmanship, and leadership through horsemanship. …
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Newest Set Of HARNESS HERO Trading Cards Now Available
By Judy Lincoln, August 17, 2023
The Harness Horse Youth Foundation now has the 2023 set of HARNESS HEROES available for collectors old and new. “The cards are a longtime favorite project of HHYF” explained Ellen Taylor, HHYF Executive Director. “They are educational and fun as well as emulating other sports cards which make them keepsakes for some racing fans.” Included …
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New Marguerite Henry Biography and Equestrian Holiday Gifts Debut at the American Equestrian Trade Association International Trade Show in Dallas August 23-26
By Judy Lincoln, August 17, 2023
Equestrian author Susan Friedland, fresh back from Chincoteague Island where she launched “Marguerite, Misty and Me: a Horse Lover’s Hunt for the Hidden History of Marguerite Henry and Her Chincoteague Pony,” will be promoting her new nonfiction book at AETA at Dallas Market Center August 23-26. Partnered with Amy Summer Ellison of the equestrian gifts …
Take Your Content to the Upper Levels
By Judy Lincoln, August 17, 2023
Award-winning AHP Media Professional member Jennifer Bryant launches new website Award-winning freelance writer, author, editor, and photographer Jennifer Bryant announces the launch of her new online platform, Upper Level Media, at JenniferOBryant.com or UpperLevelMedia.net. The new website contains a portfolio of Jennifer’s work, ranging from traditional print stories to dynamic on-the-scene reporting and photography from …
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Grand Meadows Cares Series: What’s Stable In Your Stable Of Horse Supplement Ingredients? And Does It Matter?
By Judy Lincoln, August 15, 2023
by Nikki Alvin-Smith If you are currently feeding pelleted or liquid supplements to improve your horse’s health then you are probably not aware of the importance of utilizing supplements with certain stabilized ingredients over less potent and hence less effective unstablized components. The reality is that any processing will compromise the nutrient value and possibly …
Equestrian Canada Open Classic Benefitting #WeRideTogether is a “Certified” Success
By Judy Lincoln, August 15, 2023
“I am so happy!” enthused Richelle Cornell (CAN), after winning the Equestrian Canada Open Classic Benefitting #WeRideTogether class at Thunderbird Show Park on Sunday, aboard Certified. “I honestly really believe in that horse. I thought we really had a chance and it turned out we did.” With 102 competitors in the class, competition was stiff …
Equine-Assisted Services and Equines in Academics Surveys Released by AHC
By Judy Lincoln, August 15, 2023
As the American Horse Council (AHC) continues to collect responses from the 2023 Equine Economic Impact Survey, two more of the more industry-specific surveys are being released to shine a spotlight on impacts horses make within their communities. The equine-assisted services, known also as equine-assisted therapy or interventions, involves incorporating horses into therapeutic and developmental …
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Meet the Latest FLAIR® Equine Nasal Strip Limited Edition Design: Aztec
By Judy Lincoln, August 15, 2023
Achieve Equine, maker of FLAIR Strips, is pleased to announce the launch of its new Limited Edition design: Aztec. The Strip features shades of colors inspired by the sunset in a beautiful geometric pattern reminiscent of Aztec textile designs. Going back generations, Aztec patterns have recently found a new resurgence in popularity. “Our popular Limited …
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Horse & Country to Provide Exclusive Livestream and On-Demand Coverage of the 2023 USEA American Eventing Championships
By Judy Lincoln, August 15, 2023
Horse & Country (H&C), the leading international sports network, will provide exclusive streaming coverage of the 2023 United States Eventing Association (USEA) American Eventing Championships (AEC) presented by Nutrena Feeds on its streaming service, H&C+. The competition will be held at the Kentucky Horse Park in Lexington, Kentucky, from August 29-September 3, and will feature …
Boss Mares, Inc. Welcomes Ellen Bell to the Board of Directors
By Judy Lincoln, August 14, 2023
Boss Mares, Inc. is excited to welcome Ellen Bell to the non-profit organization’s board of directors. Her deep love of the Western way of life, horses and supporting entrepreneurs made her a perfect pick to join the Boss Mares, Inc. Bell is an elder and deacon at the First Presbyterian Church in her hometown of …
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Is Social Media Right for Your Business?
By Judy Lincoln, August 14, 2023
By: Ashton Kirkeide, Chief Listener, Black Horse Marketing Do you have a love/hate relationship with social media? “Lack of time, don’t know where to start, can’t be consistent.” These are just a few reasons my clients didn’t use social media for their businesses. This includes the account you started five years ago and posted on …
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Rapid Response and Communication Saved an EHM Outbreak in Virginia
By Judy Lincoln, August 14, 2023
Rapid response, communication between horse show management and state veterinarians, and a biosecurity plan saved an Equine Herpesvirus outbreak at the Virginia Horse Center from spreading and cancelling horse shows from coast to coast. On June 20, the first day of the Shenandoah Classic Horse Show, a horse in the early morning hours displayed lethargy, …
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First Responders are Gaining and Implementing Skills for Large Animal Emergency Rescue
By Judy Lincoln, August 14, 2023
The next stop for Equine Guelph’s Large Animal Emergency Rescue (LAER) training team will be Ashburn, Ontario on Sept 16 and 17, 2023. The two-day operational level course, presented by Equine Guelph (University of Guelph), WindReach Farm and Scugog Fire Department, will be important training for emergency response teams that are called out to extricate …
Julie Goodnight Talks Strategy: How to Manage Anxiety Under Pressure
By Judy Lincoln, August 14, 2023
Your palms are sweaty and your heart is racing as the seconds tick down to the start of the big event with your horse. It’s in these moments—at a competition, a big trail ride, or a leap into the unknown— that it’s important to have a strategy to beat the anxiety before it beats you. …
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