News Group

By Amy Sales, February 21, 2025

Award-Winning Magazine Maintains Its Standard of Excellence in Welcoming the Newest Member to the Team FORT WORTH, TEXAS (February 21, 2025) — Western Horseman, the world’s leading horse magazine, announces the appointment of Kristen Schurr as the new editor. Schurr will succeed Amanda Devan, who has played a vital role in the Western Horseman team …

Continue reading “WESTERN HORSEMAN ANNOUNCES NEW EDITOR”

By Amy Sales, February 21, 2025

The National Snaffle Bit Association has released the show schedule for the 2025 NSBA World Championship Show and Breeders Championship Futurity, which will take place August 7-17 at the Built Ford Tough Livestock Complex in Tulsa, Oklahoma. The schedule can be viewed or downloaded at nsba.com/world-show. About The NSBA World Championship Show, Breeders Championship Futurity …

Continue reading “National Snaffle Bit Association Releases 2025 World Championship Show Schedule”

By Amy Sales, February 20, 2025

Georgetown, Texas – Texas based nonprofit, Mustang Champions, is calling on horse trainers and competitors to adopt a Bureau of Land Management (BLM) mustang by April 15, 2025, to qualify for its prestigious events: Mustang Challenge and Mustang Classic. These competitions showcase the versatility and trainability of America’s wild horses, offering substantial rewards for participants …

Continue reading “Limited Opportunities Remain to Qualify for $250,000 Annual Wild Horse Training Competitions”

By Amy Sales, February 20, 2025

-Guelph, ON – Feb-21-2025. World Horse Day has been celebrated on March 1st every year since it was created in 2005 to raise awareness of equine welfare and protection.  For the 20th anniversary of World Horse Day, Equine Guelph would like to celebrate by offering horse owners the opportunity to reduce the occurrence of ill horses. …

Continue reading “Equine Guelph Offers Sickness Prevention in Horses Course on World Horse Day – Free Global Registration for One Day Only!”

By Amy Sales, February 20, 2025

SARATOGA SPRINGS, N.Y. — Eight racehorses, seven trainers, and one jockey account for the 16 finalists that will comprise the National Museum of Racing’s 2025 Hall of Fame ballot, as chosen by the Museum’s Hall of Fame Nominating Committee. The finalists are racehorses Blind Luck, Game On Dude, Groupie Doll, Havre de Grace, Kona Gold, …

Continue reading “National Museum of Racing announces 2025 Hall of Fame finalists”

By Amy Sales, February 20, 2025

LEXINGTON, KY (Feb. 20, 2025) — Keeneland will kick off its 2025 Spring Meet on Friday, April 4 with 10 races featuring the 88th running of the $750,000 Central Bank Ashland (G1), the year’s first Grade 1 stakes for 3-year-old fillies. A total of 96 horses – led by Godolphin’s undefeated Good Cheer– have been nominated to the …

Continue reading “Undefeated Good Cheer among Nominees to $750,000 Central Bank Ashlandon Opening Day of Keeneland Spring Meet”

By Amy Sales, February 20, 2025

LEXINGTON, KY (Feb. 20, 2025) —Keeneland’s 101st running of the $1.25 million Toyota Blue Grass (G1) on Saturday, April 5 has attracted 133 nominees – including champion Citizen Bull – to the iconic springtime fixture for 3-year-olds. With a $250,000 purse increase this year, the Toyota Blue Grass joins the Coolmore Turf Mile (G1) as Keeneland’s two $1.25 …

Continue reading “Keeneland’s $1.25 Million Toyota Blue Grass Attracts Champion Citizen Bull among 133 Nominees”

By Amy Sales, February 20, 2025

The EQUUS Foundation announced the award of $25,000 in scholarships to twenty undergraduate and graduate level students enrolled in equine studies and veterinary programs at 16 institutions of higher learning listed on the EQUUS Foundation’s Equine Education Network. The EQUUS Foundation wishes to thank our Education Partners, Dr. Jenn Gates Nassar, Hilltop Bio and the …

Continue reading “The Future for Horses — In Their Hands!”

By Amy Sales, February 19, 2025

As of January 1, 2025, leading equestrian publisher, Trafalgar Square Books, has been acquired by The Stable Book Group, which has offices in Petaluma, CA, and Brooklyn, NY. The team there is helmed by publishing veterans Chris Gruener, CEO; Keith Riegert, President; and Brooke Warner, COO. The Stable Book Group will house a group of …

Continue reading “Leading Equestrian Publisher Trafalgar Square Books Is Sold”

By Amy Sales, February 18, 2025

-Guelph, ON – Feb. 18, 2025 Elevating performance and seeking the competitive edge is what makes equine supplements a billion-dollar industry, but what makes the difference between a supplement that creates expensive urine and a nutritional supplement that could actually have an impact? Associate professor at the University of Guelph, Wendy Pearson and Ph.D. candidate …

Continue reading “Can Spirulina Help Horses Recover Faster from Intense Exercise?”

By Amy Sales, February 18, 2025

The Retired Racehorse Project (RRP) announced today the list of participating trainers accepted to compete at the 2025 Thoroughbred Makeover and National Symposium, presented by Thoroughbred Charities of America. The world’s largest retraining competition for recently-retired racehorses and former broodmares takes place on October 8-11, 2025 at the Kentucky Horse Park in Lexington and will …

Continue reading “2025 Thoroughbred Makeover Accepted Trainers Announced”

By Amy Sales, February 14, 2025

COLUMBUS, OH, February 14, 2025 – Equestrians have always known how to defy gravity. After all, isn’t that what we do every time we swing a leg over our favorite horse’s back, set our sights and hearts toward the next jump in the course, or practice a piaffe? Even a headlong gallop makes us feel …

Continue reading “DEFYING GRAVITY, EQUESTRIAN-STYLE: Get your tickets for Fantasia today!”

By Amy Sales, February 14, 2025

Morriston, FL – March 17, 2025 – Jennifer Ohlsson is proud to host an exclusive Show Jumping Course Design Clinic & Seminar featuring FEI Level III Course Designer, Mark McGowan. “Mark is exceptionally knowledgeable and personable.  It has always been a pleasure to work with him, and I look forward to hosting and sharing an …

Continue reading “FEI, Level III International Course Designer Mark McGowan to Host Exclusive Show Jumping Course Design Clinic in Morriston, FL”

By Amy Sales, February 13, 2025

Anderson IN —The Dan Patch Awards Dinner is rapidly approaching and along with it, the annual silent auction held in conjunction with the evening’s festivities. The Harness Horse Youth Foundation and United States Harness Writers Association industry outreach programs will benefit from the proceeds. The all-inclusive online portion of the auction offering nearly 30 lots including some …

Continue reading “Dan Patch Awards Silent Auction to Benefit HHYF, USHWA Youth Programs”

By Amy Sales, February 13, 2025

Denver, CO – The Professional Association of Therapeutic Horsemanship International (PATH Intl.) invites abstract submissions related to equine-assisted services (EAS) for the associations’ premier event, the PATH Intl. Conference being held November 7-9, 2025, in Denver, CO. A broad spectrum of session content is needed to offer a rich and rewarding experience for all attendees …

Continue reading “Share Your Expertise at the 2025 PATH Intl. Conference, November 7-9, in Denver, CO”

By Amy Sales, February 12, 2025

Las Vegas, NV – Mustang Challenge 2025, the richest Western discipline mustang competition, is set to return to South Point Casino in Las Vegas! This highly anticipated event brings together top trainers, skilled competitors, and passionate horse enthusiasts to celebrate the incredible versatility, athleticism, and spirit of America’s mustangs. Event Dates: July 10-12, 2025Location: South …

Continue reading “Save the Date: Mustang Challenge 2025 – The Richest Western Discipline Mustang Competition Returns to Las Vegas”

By Amy Sales, February 12, 2025

(Durham, N.C.; February 12, 2025) – Horse Illustrated is pleased to welcome Pat Parelli, one of the most influential figures in natural horsemanship worldwide, to the February edition of Horse Illustrated’s Webinar Series on Wednesday, February 19, at 3:00 p.m. (ET). For more than 40 years, Parelli’s innovative approach to training horses has transformed the …

Continue reading “Horse Illustrated’s New Webinar Series Features Pat Parelli in Next Episode”

By Amy Sales, February 12, 2025

A new, innovative online healthcare tool to help horse owners better manage and understand biosecurity risks is now available through a partnership between Equine Guelph and the Equine Disease Communication Center (EDCC).  The Biosecurity Risk Calculator is designed to assess and manage infectious disease risks.  The new partnership between Equine Guelph and the EDCC will …

Continue reading “Equine Guelph and the Equine Disease Communication Center Announce the New Biosecurity Risk Calculator 2.0”

By Amy Sales, February 12, 2025

[Lexington, KY] – In an exciting development within the equine veterinary community, Altano Group, an international leader in equine veterinary medicine, is announcing Performance Equine Associates, a renowned full-service equine hospital and ambulatory practice located in Thackerville, Oklahoma, near the Texas state border, has joined the Altano Group. Altano Group, known for its dedication to …

Continue reading “Altano Group Partners with Performance Equine Associates to Advance Veterinary Standards”

By Amy Sales, February 12, 2025

Tickets sold on tickets.Keeneland.com/racing; sales also include Derby Day at Keeneland    LEXINGTON, KY (Feb. 12, 2025) – Keeneland will open ticket sales for its 2025 Spring Meet, to be held April 4-25, on Tuesday, Feb. 18 at 9 a.m. ET. A variety of ticket options for Dining, Grandstand reserved seating and General Admission will be available. All tickets must …

Continue reading “Keeneland Spring Meet Ticket Sales Open Feb. 18 “

By Amy Sales, February 12, 2025

Gladys, Va. – Feb. 11, 2025 – The Intercollegiate Horse Shows Association’s (IHSA) leadership expressed their sadness at the passing of Claiborne Bishop. Martha Claiborne Smith Bishop was a dedicated rider, trainer, coach, revered horsewoman and honored IHSA leader. With her husband Tom, she was the recipient of the IHSA Lifetime Achievement Award in 1996. …

Continue reading “In Remembrance: Claiborne Bishop”

By Amy Sales, February 11, 2025

The National Snaffle Bit Association has launched an online store featuring a variety of NSBA-branded merchandise available for purchase. Members and horse enthusiasts can browse a selection of clothing and hats ranging from fleece shirts, hoodies and joggers to polos and t-shirts, pullovers and outerwear as well as headwear, which all proudly display the NSBA …

Continue reading “NATIONAL SNAFFLE BIT ASSOCIATION ANNOUNCES ONLINE STORE”

By Amy Sales, February 10, 2025

by Nikki Alvin-Smith Many horse owners are creative spirits at heart and most like things how they like them. Particularly when it comes to horse care. Specific preferences and ideas are abundant, whirling around in their heads as they fashion their perfect barn. And why not utilize the wealth of first-hand experience working around horses …

Continue reading “Horizon Structures Presents Series: Put Your New Barn Jigsaw Together – Channel Your Inner Designer”

By Amy Sales, February 10, 2025

Ashland City, TN––The internationally award-winning Cat Enright equestrian mystery series, authored by Lisa Wysocky, is going to film. The (as yet untitled) film will be an adaptation of the first book in the series, The Opium Equation. Shooting will begin in the fall of 2025 in the Lexington, Kentucky and Nashville, Tennessee areas. The producers will …

Continue reading “The Cat Enright Equestrian Mystery Series Moving to Film: Now Scouting Locations and Casting Horses”

By Amy Sales, February 10, 2025

The American Quarter Horse Association partners with the Professional Association of Therapeutic Horsemanship International to award $15,000 to the 2024 Equine-Assisted Services horses of the year. The Queens Pistol and Big Money Duke are the AQHA-PATH Intl. Equine-Assisted Service Horse of the Year Award winners for 2024. “The versatility of the American Quarter Horse is …

Continue reading “AQHA-PATH Intl. Equine-Assisted Services Horse of the Year Award Winners Announced”

By Amy Sales, February 10, 2025

Chagrin Falls, Ohio – February 10, 2025: The Horses and Humans Research Foundation (HHRF), dedicated to advancing global knowledge of horse-human interactions and their impact on the health and wellness of both people and horses, proudly announces the election of John M. Kundtz as the new President of its Board of Directors. With over 35 years of board …

Continue reading “Horses and Humans Research Foundation Announces John M. Kundtz as New Board President”

By Amy Sales, February 10, 2025

Sandy, Utah February 10, 2025 – Premier Equestrian, a leading provider of premium equestrian surfaces, is proud to announce the successful implementation of its All Purpose Footing at the Desert International Horse Park (DIHP) grass field for the upcoming Premier Equestrian Week, February 12-16, 2025. Premier Equestrian’s All Purpose Footing, known for its ability to …

Continue reading “Premier Equestrian All-Purpose Footing for grass fields provides Stronger Roots and Better Turf.”

By Amy Sales, February 10, 2025

Avant Marketeer Nikki Alvin-Smith Offers Timely Insights For Your Marketing Delight One of the most important protocols for marketing and advertising success is frequency. The best returns on investment in either category, don’t come from a one off big spend but a smart and frequent campaign of small bites. At Horse in a Kilt Media …

Continue reading “Nikki’s Notes: Fits and Starts Marketing Is Madness”

By Amy Sales, February 10, 2025

Shelley Paulson, Equine Photographer and Industry Thought Leader, Publishes Insightful Analysis on AI’s Role in Equine Advertising With the rapid rise of AI-generated imagery, the equestrian industry is facing an authenticity crisis in marketing and advertising. In her latest blog post, “Authenticity Sells: Why AI-Generated Horse Images Are Hurting Brand Trust,” award-winning equine commercial equine …

Continue reading “Authenticity Sells: Why AI-Generated Horse Images Are Hurting Brand Trust”

By Amy Sales, February 7, 2025

FORT WORTH, TEXAS—With 400+ classes, Youth scholarships galore and over $1.6 million in cash and prizes, the 2025 APHA Word Show promises to be an event you won’t want to miss. The event takes place June 20–July 6, 2025, in Fort Worth, Texas. The APHA World Championship Show features an all-scholarship Youth show, with $100,000 …

Continue reading “2025 APHA WORLD SHOW PROMISES OVER $1.6M IN CASH & PRIZES”

By Amy Sales, February 7, 2025

Join us March 1, 2025, for an unforgettable evening hosted by the American Paint Horse Foundation at the historic John Wayne Museum in Fort Worth, Texas. FORT WORTH, TEXAS—Sip, savor, support: Make plans to be part of the inaugural “Drinks with a Legend” event March 1 at the historic John Wayne Museum in Fort Worth, …

Continue reading “AMERICAN PAINT HORSE FOUNDATION UNVEILS ITS NEW MISSION PILLARS DURING INAUGURAL “DRINKS WITH A LEGEND” EVENT ON MARCH 1”

By Amy Sales, February 7, 2025

COLUMBUS, OH, February 7, 2025 – The jury’s still out on whether the groundhog’s weather predictions will hold true, but here’s one prediction you can assuredly hang your riding hat on: Equine Affaire is coming! This April 10-13, join us at the Ohio Expo Center in Columbus for four days of all things equine as …

Continue reading “FULL GALLOP AHEAD FOR EQUINE AFFAIRE!”

By Amy Sales, February 5, 2025

WASHINGTON— The Humane Society of the United is calling upon Congress to pass the Prevent All Soring Tactics (PAST) Act following a recent federal district court ruling in Texas that vacated key provisions of a United States Department of Agriculture Final Rule published in May 2024. The decision weakens critical protections against horse soring—a practice …

Continue reading “Federal District Court ruling weakens key soring protections but leaves USDA oversight intact “

By Amy Sales, February 5, 2025

DENVER, CO – The Professional Association of Therapeutic Horsemanship (PATH Intl.) takes great pride in the exceptional veterinarians who serve at PATH Intl. Member Centers across the country, ensuring high quality of life for the equines that partner with humans in equine-assisted services (EAS). PATH Intl. is pleased to announce the winner of the 2024 …

Continue reading “American Regent Animal Health, makers of Adequan® i.m. (polysulfated glycosaminoglycan), and The Professional Association of Therapeutic Horsemanship International (PATH Intl.) are proud to announce the 2024 PATH Intl. Veterinarian of the Year”

By Amy Sales, February 5, 2025

Effective February 1, 2025, Amber Florence, SVP of Finance and Business Planning for the Jockey Club, will join the American Horse Council (AHC) Board of Trustees, filling the seat long held by Matt Iuliano, EVP of the Jockey Club. Florence will serve as Trustee and Treasurer. Florence is a seasoned accounting professional with 23 years of …

Continue reading “American Horse Council announces new addition to Board of Trustees”

By Amy Sales, February 4, 2025

Beginning in 2025, the American Horse Council (AHC) Foundation will offer five (5) “Future Leaders Professional Development” Scholarships to cover the cost of conference registration for Agriculture/ Equine college students wishing to attend the AHC Annual Conference in Washington DC. Interested students will find the scholarship application on the AHC website www.horsecouncil.org Applications will be …

Continue reading “American Horse Council Announces Future Leaders Professional Development Scholarships”

By Amy Sales, February 4, 2025

Horseware Ireland and EquiFit form Strategic Partnership to further enhance Customer Experience February 4, 2025- Dublin, Ireland and Dedham, MA, United States: Global equine brand leader, Horseware Ireland and EquiFit, the US-based innovator of advanced equestrian equipment and performance gear, have announced that the companies will merge their businesses, bringing together two complementary forces to …

Continue reading “Leading equestrian firms Horseware Ireland and EquiFit announce Merger”

By Amy Sales, February 4, 2025

The EQUUS Foundation is pleased to announce the inaugural recipients of the Back on Track Veteran Services Grants – a unique grant program for equine charities in the United States that provide Equine Assisted Services that specifically recognizes the accomplishments of the equines who are improving the lives of veterans and their families.  In early …

Continue reading “Back on Track Honors the Horses Serving America’s Veterans”

By Amy Sales, February 4, 2025

Avant Marketeer Nikki Alvin-Smith Offers Timely Insights For Your Marketing Delight Employing a company to boost your brand, sales and marketing prowess is not something to be taken lightly. It’s perhaps not too surprising to see some fairly serious faux pas statements and weird approaches taken by the generic ‘big boys’ in the space, regardless …

Continue reading “Nikki’s Notes: A Horse Owner Wouldn’t Employ A Plumber To Train Their Horse”

By Amy Sales, February 4, 2025

Chagrin Falls, OH- February 4, 2025: Horses and Humans Research Foundation (HHRF) is thrilled to welcome our newest Equine Well-Being committee member! Mary Elena Moran of Goshen, NY has been professionally training horses for the last 22 years and specializes in relationship/connection based horsemanship practices, police horse training, and facilitating the transformation of rescued horses. Her …

Continue reading “Horses and Humans Research Foundation Welcomes Mary Elena Moran to the Equine Well-Being Committee”

By Amy Sales, February 3, 2025

US Equestrian is proud to present the inaugural US Equestrian Open Jumping Finale on March 29, 2025, in Wellington, Fla., and one winner and guest will have the opportunity to join the excitement. The US Equestrian Winter Sweepstakes is open now through Feb. 15, 2025, at USEF.org/sweepstakes and is free to enter. The winner will …

Continue reading “Win a Trip for Two to the US Equestrian Open Jumping Final”

By Amy Sales, February 3, 2025

Newly published Equine Viral Hepatitis Guidelines from the American Association of Equine Practitioners (AAEP) provides comprehensive information and instruction for equine veterinarians concerning transmission, risk factors, clinical signs, diagnostics and other considerations for two viral causes of liver damage in horses: equine parvovirus-hepatitis (EqPV-H) and equine hepacivirus (EqHV).   The guidelines document incorporates updates to guidance …

Continue reading “AAEP Publishes Equine Viral Hepatitis Guidelines”

By Amy Sales, February 3, 2025

Do you have a horse show, trade fair, gala, convention, or other equine event to promote? The EQUUS Television Network has a Promo Package designed just for you! Get Noticed in the Equine Community With countless events happening across Western, English, Polo, Driving, Breed, Vaulting, and Racing disciplines, it’s easy for yours to get lost in the crowd. EQUUS …

Continue reading “Promote Your Equine Event with EQUUS Television Network”

By Amy Sales, February 3, 2025

ELBURN, Illinois, January 31, 2025 – Driving Digest magazine, the only independent, self-supported magazine in North America devoted exclusively to the sport of carriage driving, trots into 2025 with a new owner/editor/publisher. Dr. Lydia Gray, the magazine’s fourth editor in its rich 44-year history, is well-known in the equine industry for her 16 years as …

Continue reading “Lydia Gray Takes the Reins of Driving Digest Magazine”

By Amy Sales, February 3, 2025

Featuring Monty Roberts and Queen Elizabeth II, the Film Chronicles an Unlikely Bond That Revolutionized Horse Training Featuring Monty Roberts and Queen Elizabeth II, the Film Chronicles an Unlikely Bond That Revolutionized Horse Training Los Angeles, CA – January 31, 2025 – Academy Award-nominated filmmaker Andrea Nevins’ latest documentary, The Cowboy and The Queen, is now …

Continue reading “Andrea Nevins’ Documentary ‘The Cowboy and The Queen’ Now Streaming on Apple TV and MasterClass”

By Amy Sales, February 3, 2025

Solvang, CA – January 31, 2025 – Monty Roberts, the legendary horse trainer known as “The Man Who Listens to Horses,” is set to celebrate his 90th birthday on May 14, 2025. To mark this extraordinary milestone, Roberts is inviting his worldwide network of certified instructors to join him for a special celebration at his …

Continue reading “Monty Roberts, “The Man Who Listens to Horses,” Invites Worldwide Certified Instructors to Celebrate His 90th Birthday”

By Amy Sales, January 31, 2025

Chagrin Falls, OH- January 31, 2025: Horses and Humans Research Foundation (HHRF) invites you to attend a free live webinar on Wednesday, February 12, 2025 at 7:00pm (EST) with Chris Irwin. Widely recognized as one of the most innovative leaders working with horses today, Horse & Rider magazine wrote, “nobody explains the horse/human relationship better than Chris …

Continue reading “Horses and Humans Research Foundation Invites You to Attend a Free Webinar with Chris Irwin “

By Amy Sales, January 31, 2025

The National Snaffle Bit Association recently announced that the 2025 recipient of its prestigious Jack Benson Award is Bobby Smith, of Fort Worth, Texas. Bobby has worked for Miller International, parent company of CINCH Jeans and Rod Patrick Boots, for more than 20 years. He serves as vice president of CINCH Jeans and has been …

Continue reading “NATIONAL SNAFFLE BIT ASSOCIATION ANNOUNCES JACK BENSON AWARD RECIPIENT”

By Amy Sales, January 31, 2025

(Wellington, FL) – EQUUS Television Network is proud to announce the addition of esteemed national equine media veteran Pat Trowbridge to its growing team, serving in a Sales & Marketing capacity. Trowbridge has been in the equine industry for over twenty-five (25) years.  He has held various positions with most recent as English Group Publisher …

Continue reading “EQUUS Television Network Welcomes National Equine Media Veteran Pat Trowbridge to Its Sales & Marketing Team”

By Amy Sales, January 31, 2025

DENVER, CO – The Professional Association of Therapeutic Horsemanship International (PATH Intl.) takes great pride in the exceptional individuals who tirelessly ensure delivery of and take action to advance the high-quality equine-assisted services (EAS) offered at PATH Intl. Member Centers. PATH Intl. is pleased to announce the winner of the 2024 PATH Intl. James Brady …

Continue reading “The Professional Association of Therapeutic Horsemanship International (PATH Intl.) is Pleased to Announce the 2024 PATH Intl. James Brady Professional Achievement Award Winner”

By Amy Sales, January 31, 2025

March 2 promises to be the night to celebrate champions! The EQUUS Foundation will present its Spirit Award to the 2024 US Paralympic Dressage Team. The Spirit Award was established in 2023 to honor equestrians who have significantly elevated the image and desirability of horses. HONOREES 2024 US Paralympic Dressage Team Athletes Rebecca Hart, Fiona …

Continue reading “EQUUS Foundation Honors 2024 US Paralympic Dressage Team on March 2 in Wellington”

By Amy Sales, January 30, 2025

Mustangs shine at Fort Worth Stock Show & Rodeo GEORGETOWN, TEXAS  – The stakes were high at the 2025 Mustang Magic event held in Fort Worth, Texas, from January 23-25, 2025. With only 120 days to train their mustangs, 15 trainers from across the United States loaded up and traveled south to the Fort Worth …

Continue reading “Amber Hofmaier and Drippin N’ Diamonds earn 2025 Mustang Magic Championship”

By Amy Sales, January 30, 2025

The Retired Racehorse Project (RRP) announced today that thanks to a generous donation by James and Shari Ough, prize money for the Thoroughbred Makeover will be increased by $25,000 for the next five years, beginning with the 2025 event. This additional prize money will offer payout through tenth place for the new Championship format that …

Continue reading “James & Shari Ough Donate $25,000 to Increase Prize Money at Thoroughbred Makeover”

By Amy Sales, January 30, 2025

Wellington, FL – [Date] – EQUUS Television Network is thrilled to announce the LIVE PRESENTATION of the highly anticipated Frozen Fury on the Plains Rodeo, a bucking bronc futurity match,  straight from Cheyenne, WY, on February 8th, 2024 beginning at 6pm MST / 8pm EST. This premier rodeo event will be broadcast live and subscription-free …

Continue reading “EQUUS Television Network to Present LIVE Coverage of Frozen Fury on the Plains Rodeo from Cheyenne, WY February 8th.”

By Amy Sales, January 29, 2025

Ligonier PA: It’s time to face the music. This Sunday, the iconic groundhog, Punxsutawney Phil, will pop out of his den on Gobbler’s Knob in Punxsutawney, PA  to predict our future. Will we endure more of the coldest, snowiest weather in recent history? Or will we be granted the pardon of an early spring? Visit …

Continue reading ““The Barngoddess Asks…Are You Ready For Spring?””

By Amy Sales, January 29, 2025

GSS, The Marketing Agency is proud to announce its partnership with John Haime, a globally recognized performance coach and author of Ride Big – The Ultimate Guide to Building Equestrian Confidence. This collaboration aims to amplify John’s transformative coaching services and expand his reach within the equestrian community and beyond. A Partnership to Elevate Equestrian Excellence  …

Continue reading “GSS, The Marketing Agency Partners with New Client John Haime to Elevate Equestrian Performance Coaching; GSS Continues Successful Expansion into Equestrian Market”

By Amy Sales, January 29, 2025

Guelph, ON – Jan. 29, 2025 – February is Colic Prevention Month at Equine Guelph, when all horse owners are encouraged to raise their awareness about colic, the number one killer of horses.   Take 10 minutes and visit the FREE interactive Colic Risk Rater (TheHorsePortal.ca/ColicTool).  Valuable feedback is provided on the risk of colic to …

Continue reading “Equine Guelph’s “Colic Prevention Month” Serves Easy-to-Digest Tips”

By Amy Sales, January 29, 2025

Offering C.A.R.D. Diagrams, Coach Athlete Pledge Signage, and #WRT x Dreamers & Schemers Socks to Distribute to Competitors Woodside, CA (January 7, 2025) – #WeRideTogether, a nonprofit organization dedicated to preventing sexual misconduct in sports through education, awareness, and resources, is kicking off 2025 with the goal of expanding its partnerships with equestrian organizations across …

Continue reading “#WeRideTogether Invites Horse Show Organizers to Utilize FREE Educational Resources and Signage to Continue Raising Awareness about Power Imbalances and Abuse in Sport”

By Amy Sales, January 28, 2025

by Nikki Alvin-Smith Good staff can be hard to find and keeping them can be even harder. The level of competition to resource good personnel in horsey neighborhoods can be particularly fierce. It is not uncommon for one horse professional to spend much time training staff members to elevate an employee’s knowledge and talents, only …

Continue reading “Horizon Structures Presents Series: How To Keep Your Horse Facility Staff Happy And Productive”

By Amy Sales, January 28, 2025

For over a decade, Ariat International has sponsored the EQUUS Foundation Champions program which aims to stimulate and reward volunteerism on behalf of horses. Thanks to the generosity of Ariat, ten equine charities each receive a $500 grant based on their charity’s volunteer participation during the past year, and each quarter, five deserving volunteers at equine charities across the …

Continue reading “Crossing Paths Between Volunteering and Adopting Horses!”

By Amy Sales, January 27, 2025

January 27, 2025 – Passion. It’s the driving force behind every equestrian entrepreneur. For Frankie Lovato, passion is what drove him to practice race riding on the arms of a couch as early as 4 years old. It drove him onward to win the Eclipse Award for Apprentice Jockey in 1980. Passion is also what’s …

Continue reading “From Award-Winning Jockey to Entrepreneur: How Frankie Lovato Built Equicizer with Passion on the How to Market Your Horse Business Podcast with Denise Alvarez”

By Amy Sales, January 27, 2025

The ASPCA Right Horse Summit will host thought leaders and innovators in the equine industry for three days of collaboration and networking in Fort Worth, Tex. FORT WORTH – The 2025 ASPCA Right Horse Summit, taking place from March 18-20 in Fort Worth, Tex. will bring together industry pioneers and leaders in equine welfare for …

Continue reading “Registration Opens for 2025 ASPCA Right Horse Summit”

By Amy Sales, January 27, 2025

DENVER, CO – The Professional Association of Therapeutic Horsemanship International (PATH Intl.) takes great pride in recognizing the exceptional credentialed professionals who serve at PATH Intl. Member Centers across the country, ensuring the highest quality of instruction in equine-assisted services (EAS). PATH Intl. is pleased to announce the winner of the 2024 PATH Intl. Credentialed …

Continue reading “The Professional Association of Therapeutic Horsemanship International (PATH Intl.) and Markel are Proud to Announce the 2024 PATH Intl. Credentialed Professional of the Year”

By Amy Sales, January 27, 2025

The Plaid Horse is proud to present, for the second consecutive year, key data points about the 2025 signing class for Division I of the National Collegiate Equestrian Association (NCEA) compiled by The Equestrian College Advisor. This analysis highlights the level of competition and commitment required to secure Division I roster spots, focusing on the …

Continue reading “The 2025 NCEA Equestrian Statistics Are Here!”

By Amy Sales, January 27, 2025

Mary Elena Moran received the EQUUS Foundation Humanitarian Award at the Pegasus Awards Dinner on January 23, 2025, during the US Equestrian Federation (USEF) Annual Meeting in Lexington, Kentucky. The EQUUS Foundation and the USEF established the Humanitarian Award in 2009 to honor a member of the equestrian world who has devoted considerable personal time to making …

Continue reading “EQUUS Foundation Humanitarian Award Presented to Mary Elena Moran”

By Amy Sales, January 24, 2025

There are lots of ways to run a business and most importantly to market it. Some work, some work for a while, some fail before they’ve left port. But it doesn’t have to be a guessing game. Professional help is available. Here’s a question I always ask my PR/Marketing clients before we begin work together. …

Continue reading “Nikki’s Notes: Is Your Business Beached?”

By Amy Sales, January 24, 2025

Washington, D.C. – The American Horse Council (AHC) provides the following announcement issued by the United States Department of Agriculture’s Animal and Plant Health Inspection Service (USDA APHIS) regarding a 60-day delay for the implementation of the Horse Protection Act’s Final Rule. APHIS Stakeholder Message HPA Final Rule Postponement – 1/24/2025 On January 24, 2025, USDA’s …

Continue reading “APHIS Stakeholder Message HPA Final Rule Postponement – 1/24/2025”

By Amy Sales, January 24, 2025

Schleese continues to set the standard in saddle innovation! With decades of expertise in crafting saddles that redefine comfort and performance, we’re thrilled to introduce the PLS-IG saddle. Featuring the Schleese Interchangeable Gullet Plate System with the patent-pending DoubleFlexPoint (DFP), this affordable option brings advanced customization to riders like never before. While interchangeable gullet plates …

Continue reading “Schleese continues to set the standard in saddle innovation!”

By Amy Sales, January 23, 2025

Your arena deserves the best – now’s the perfect time to upgrade with GGT Footing’s round pen bundle sale! This sale features 265 of our budget mats at $35/ mat, expertly designed to improve stability, maintain moisture levels, and offer energy rebound for your horse’s joints. Our matting system also ensures drainage, proper water dispersion, …

Continue reading “GGT Footing offers promotional Arena Mat Bundles !”

By Amy Sales, January 23, 2025

Equiwinner™, the state-of-the-art patented non-transdermal electrolyte balancing patch, has been used by horsemen and women for more than 20 years to keep their horses happy, healthy and performing their best through improved hydration. Electrolytes play a role in every physiological process in the body, and from exercise-induced pulmonary hemorrhage (bleeding), anhidrosis and tying up to …

Continue reading “EQUIWINNER BEST PRACTICES A user’s guide to tailoring your Equiwinner protocol to meet your horse’s needs”

By Amy Sales, January 21, 2025

COLUMBUS, OH, January 21, 2025 – It may still be cold and snowy out in much of the Midwest, but guess what? Judging by the amount of hair getting caught in our curry combs, our horses already know what’s ahead. Spring is coming, and that means Equine Affaire in Ohio is just around the bend, …

Continue reading “IT’S YOUR CHANCE TO SHINE – Equine Affaire invites riders to apply for clinics and competitions!”

By Amy Sales, January 21, 2025

January 21, 2025 — Premier Equestrian, a leading provider of high-quality equestrian products, is thrilled to announce the launch of an enhanced Geo Grid product, designed to offer superior performance in both equestrian and non-equestrian applications. This new iteration of Geo Grid features: About Geo Grid Geo Grid, or geosynthetic grid, is essential for soil …

Continue reading “Introducing the New Geo Grid from Premier Equestrian – New Size, Easier Installation, Thicker Walls”

By Amy Sales, January 21, 2025

Mark your calendar for the 2025 AQHA Convention, which is March 28-31 at the South Point Hotel Casino and Spa in Las Vegas. The 2025 AQHA Convention is March 28-31 at the South Point Hotel Casino and Spa in Las Vegas. Convention is a chance for breeders, trainers, owners and members from all over the …

Continue reading “2025 AQHA Convention Schedule Released”

By Amy Sales, January 21, 2025

On a beautiful sunny Sunday afternoon on January 5th  a great crowd of enthusiastic equestrians came out to see the new all-weather arena footing by CB Arenas. The arena offers a dressage and a stadium course for all who use the vista to enjoy. With 27 years of arena building experience, local resident Clint Bertalan created a …

Continue reading “GGT Footing kicks off the new year with Ribbon Cutting ceremony at The Vista Schooling and Event Center in Aiken, South Carolina”

By Amy Sales, January 21, 2025

On January 25, Boss Mares, Inc. will open applications for the charitable organization’s 2025 business and education grant cycle. The grants will fund the dreams of cowgirl entrepreneurs and allow them to call in personalized support where they need it most, providing a targeted leg up in key areas that impact professional success. In 2024, …

Continue reading “Boss Mares, Inc. Announces 2025 Business and Education Grant Application Cycle”

By Amy Sales, January 21, 2025

Toyota Blue Grass now at all-time high of $1.25 million LEXINGTON, KY (Jan. 21, 2025) – Keeneland has increased the value of 16 stakes to be run during the 2025 Spring Meet – led by a $250,000 boost to the season’s signature Toyota Blue Grass (G1) to $1.25 million – and will award a meet record …

Continue reading “Keeneland to Offer Spring Meet Stakes Schedule Worth Season Record $9.4 Million”

By Amy Sales, January 21, 2025

Horizon Structures LLC, Atglen, PAMedia Contact: NAS@NikkiAlvinSmithStudio.comTel: 607 434 4470https://www.HorizonStructures.com Photos are available on request. by Nikki Alvin-Smith The extensive layout options for the modern day stable-row offer an affordable structural horse housing component that will fit a myriad a sites. Highly functional designs can be created with intelligent forethought about how the day-to day …

Continue reading “Horizon Structures Presents Series: The Modern-Day Stable Row”

By Amy Sales, January 21, 2025

Happy 2025 to all! As the year gets underway there are a few changes to report from the NikkiAlvinSmithStudio.com and HorseinaKiltMedia.com (Hamish the Horse!) corner of the world. Namely ‘hot off the press’ equestrian articles and the new purchasing program at the store; plus some advice on building your brand up-and-out using modern day marketing …

Continue reading “What’s New in 2025 at Horse in a Kilt Media? Lots!”

By Amy Sales, January 21, 2025

Gladys, Va. – Jan.20, 2025 – The Intercollegiate Horse Shows Association (IHSA) leadership proudly honored Chris Mitchell with the prestigious IHSA Lifetime Achievement Award during the IHSA board meeting in January 2025. The IHSA Lifetime Achievement Award is a testament to the unwavering dedication Mitchell has shown the organization since he was a collegiate equestrian …

Continue reading “IHSA Honors Chris Mitchell with the Lifetime Achievement Award”

By Amy Sales, January 20, 2025

Anderson, IN – Award-winning Jessica Hallett has been recently elected to the HHYF Board of Trustees. “Jessica’s creative, youthful approach is an immediate win for HHYF” said HHYF President Allison Conte. “Then add in her hard working attitude and photography skills plus her familiarity with the industry – she will be a wonderful addition to …

Continue reading “Hallett Joins HHYF Board”

By Amy Sales, January 17, 2025

January 17, 2025 – How do you get loyal clients and customers for your equine business? How do you build a business that allows you to do what you’re great at, even as you grow? You do it with purpose. And, as you’ll learn from Traci Brooks’ journey to building Balmoral Farm to be the …

Continue reading “Go Behind the Scenes at Balmoral Farm with Traci Brooks on the How to Market Your Horse Business Podcast with Denise Alvarez”

By Amy Sales, January 17, 2025

The Retired Racehorse Project (RRP) announced the return of Aftercare Industry Month (AIM) for 2025, presented by Thoroughbred Education and Research Foundation (TERF). This virtual conference will take place during February, and is open to all with a professional interest in Thoroughbred aftercare from any facet of the industry. Four webinar sessions featuring panelists from …

Continue reading “Retired Racehorse Project’s Aftercare Industry Month Virtual Conference Returns for 2025”

By Amy Sales, January 17, 2025

COLUMBUS, OH, January 16, 2025 – The excitement is building for Equine Affaire in Ohio! Beloved by generations of horse lovers, North America’s premier equine exposition and equestrian gathering will return April 10-13, 2025, to the Ohio Expo Center in Columbus, OH. Whether you’ve attended every event since 1994 or you’re scheming to enjoy your …

Continue reading “A FAMILY AFFAIRE: Equine Affaire launches the Donkey Extravaganza!”

By Amy Sales, January 17, 2025

The National Snaffle Bit Association has announced the 2025 inductees into its prestigious Hall Of Fame. The newest inductees include Kamanyawannadance in the Show Horse category; Goodbars Glamourgirl in the Breeding Horse – Mare category; Allocate Your Assets in the Breeding Horse – Stallion category; and Chris Cecil Darnell in the Individual category. Kamanyawannadance Kamanyawannadance, …

Continue reading “NSBA Announces 2025 Hall Of Fame Inductees”

By Amy Sales, January 17, 2025

LEXINGTON, KY (Jan. 16, 2025) – Keeneland Library is now presenting the exhibit Of Turf and Stone: Keeneland Through the Ages to celebrate the 90thanniversary of the founding of the Keeneland Association, which established the race track and became a leader in the Thoroughbred industry. Showcasing photographs and memorabilia tracing the development of Keeneland’s grounds, architecture, facilities and …

Continue reading “Keeneland Library Explores Evolution of Keenelandin New Exhibit Of Turf and Stone: Keeneland Through the Ages”

By Amy Sales, January 15, 2025

Mark your calendar with the tentative dates for these 2025 AQHA events. The American Quarter Horse Association has an exciting line-up of events planned for 2025. Mark your calendars and set your reminders today with these dates, organized by category. Dates are tentative and subject to change. AQHA Convention AQHA Championship Shows AQHA Racing 2025 …

Continue reading “AQHA Announces 2025 Dates”

By Amy Sales, January 15, 2025

Rising from the wake of controversy, the U.S. Army Caisson Detachment (The Old Guard) has refined protocol to ensure the horses that serve as the mounted escort to our nation’s fallen have saddles that are lightweight, comfortable, and expertly fit to each horse. Poncha Springs, CO: As the nation paused to recognize former President Jimmy …

Continue reading “Julie Goodnight Proudly Watches as Saddle Based on Her Design Is Used by U.S. Army Caisson Detachment During Jimmy Carter’s Funeral Procession”

By Amy Sales, January 15, 2025

The Retired Racehorse Project (RRP) announced today the addition of two new members to its board of directors elected at the organization’s December board meeting. Robert Hartman is the chair of the University of Arizona’s Race Track Industry Program (RTIP), of which he himself is a proud graduate. After earning his Master of Business Administration …

Continue reading “Retired Racehorse Project Elects New Board Members”

By Amy Sales, January 15, 2025

Lexington, KY (January 15, 2025) – Brooke USA Foundation is committed to helping equines in need during times of disaster and to this end, the organization is launching the Fire Horses Emergency Campaign to support these animals which have been abandoned, lost, displaced or separated from their owners during the California Blazes. Brooke USA is …

Continue reading “Brooke USA Launches Fire Horses Emergency Campaign Supporting Equines Affected by California Blazes”

By Amy Sales, January 14, 2025

January 14, 2025 — According to E3A, a leading organization in the EAL “arena,” new research indicates that empathy is a true leadership skill and one that is highly valued.  As a result, empathy enables leaders to discriminate among emotions and to use that information to influence decision making.  Prior to this, empathy was not …

Continue reading “E3A, a Leader in Equine Assisted Learning Cites New Research on the Role of Empathy in Leadership”

By Amy Sales, January 14, 2025

January 18, Boss Mares, Inc., the Fort Worth Stock Show & Rodeo and the National Cowgirl Museum and Hall of Fame join forces to host the second “Lead the Herd” Workshop at the National Cowgirl Museum and Hall of Fame in Fort Worth, Texas. The one-day workshop will bring business and marketing expertise to attendees …

Continue reading “2025 “LEAD THE HERD WORKSHOP” RIDES INTO FORT WORTH TO GIVE A LEG UP TO COWGIRL ENTREPRENEURS”

By Amy Sales, January 14, 2025

Graded stakes winners Delahaye, Pretty Birdie sell for $700,000 apiece LEXINGTON, KY (Jan. 13, 2025) – Keeneland kicked off its January Horses of All Ages Sale on Monday with a strong Book 1 session that produced across-the-board increases in results, highlighted by a 103% jump in median price and the sale of graded stakes winners Delahaye …

Continue reading “Healthy Gains Realized on Opening Day of Keeneland January Sale”

By Amy Sales, January 14, 2025

[Wellington, FL January 14, 2025] — EQUUS Television Network proudly unveils its Vertical Sub Channel Solution, an innovative platform empowering equestrian venues and equestrian organizations with enhanced control and revenue-generating opportunities. By leveraging state-of-the-art global television and streaming technologies, EQUUS Television is redefining how equestrian organizations connect with audiences worldwide. This groundbreaking initiative enables organizations to create and …

Continue reading “EQUUS Television Launches Revolutionary New Revenue Opportunity for Equestrian Venues and Organizations beginning First Quarter 2025”

By Amy Sales, January 13, 2025

In recent years, the focus of Palm Equestrian Academy has been that of education through clinics, teaching tours, judging and authoring materials for at home training. However, the itch to have a special young horse to bring along was one that Lynn Palm needed to scratch. In doing so she set out with a checklist …

Continue reading “Congratulations to Palm Equestrian Academy’s Star Horse Sand N My Bootz”

By Amy Sales, January 10, 2025

Washington, D.C. – Julie Broadway, President of the American Horse Council, released the following statement on the pending implementation of the revised Horse Protection Act (HPA) regulation: “The American Horse Council (AHC) has formally requested that the United States Department of Agriculture’s (USDA) Animal and Plant Health Inspection Service (APHIS) to delay the implementation of the …

Continue reading “AHC formally requests postponement of HPA slated for 2.1.2025”

By Amy Sales, January 10, 2025

Lexington, KY (January 10, 2025) – Brooke USA Foundation (Brooke USA), the leading US-based equine charity focused on alleviating the suffering of working horses, donkeys and mules and those who depend on them for survival worldwide and right here in the United States, launches a full year of celebrations incorporating its 10th Anniversary into all …

Continue reading “Brooke USA Foundation Celebrates 10th Anniversary”

By Christy Jenkins, January 10, 2025

Deadline Date for applications is January 31. JANUARY 10, 2025 – American Horse Publications knows about students who are passionate about horses and equine media. The AHP Student Award program, which began in 1993, was initiated to promote awareness to students of the career opportunities available in equine publishing and now the equine media industry. …

Continue reading “Connections to a Career Begin Here. Apply for the 2025 AHP Equine Media Student Award.”

By Amy Sales, January 9, 2025

Collaboration includes sponsorship of Top’s headlining ‘Cold Beer & Country Music’ Tour, VIP Experience, and forthcoming retail collaborations.  SCOTTSDALE, Ariz. (January 8, 2025) – Kimes Ranch Jeans, the premium Western lifestyle brand known for its high-quality denim and authentic Western style, is proud to announce its partnership with country music artist Zach Top. This collaboration …

Continue reading “Kimes Ranch Teams Up with Country Star Zach Top for Tour and Apparel Partnership”

By Amy Sales, January 9, 2025

Recognize greatness by nominating horses and humans who have made a transformational impact on the American Quarter Horse industry. American Quarter Horse Hall of Fame Class of 2026 nominations are open January 1 through April 1. Induction into the American Quarter Horse Hall of Fame is the greatest honor to be bestowed upon any horse …

Continue reading “American Quarter Horse Hall of Fame Nominations Open January 1”

By Amy Sales, January 9, 2025

HTA added a new evacuation category to its free interactive map (HTA.horse) to serve those who need to evacuate from the California fires. The map is free to use with no credit card needed, but you will need to make a site login to keep the community safe. Those who need horse housing can search …

Continue reading “Horse Trails of America Association’s Map Offers Help for Fire Evacuees”