Applications Open for 2025 Back on Track Brand Ambassador Program
By Amy Sales, November 21, 2024
Pottstown, PA–Applications are now open for the 2025 Back on Track Brand Ambassador Program. The program offers the opportunity for Ambassadors from a cross-section of sports to collaborate with Back on Track, receive free products, and take advantage of exclusive promotions. Brand Ambassadors will consist of a core group of equestrians, non-equestrian sports enthusiasts, and …
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Author Debut of Equestrian Fiction Editor: Ember’s Cross: A Magical Equestrian Novella
By Amy Sales, November 21, 2024
Equestrian fiction freelance editor Joyce Bloemker of Leg Up Book Editing is excited to share the news of the publication of her debut book Ember’s Cross. About the book: “Today is supposed to be my last day with my best friend.” As a witch, October 31st is normally Dawn’s favorite night of the year. This …
Grand Meadows Cares Series: One Man’s Obsession With The Equine Digestion Debacle
By Amy Sales, November 20, 2024
by Nikki Alvin-Smith What’s really going on in your horse’s digestive system? Do you know? Well one man’s obsession with the equine digestive debacle of recent decades has led to a fact-based series of short burst media reels to help inform horse owners. And remarkably, given the usual hard sell and manipulative marketing methods of …
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Cowgirl Biz: Empowering Cowgirl Entrepreneurs and Inspiring a ‘Shop Cowgirl’ Revolution
By Amy Sales, November 20, 2024
Sheridan, WY – Cowgirl Biz, a revolutionary platform connecting and supporting cowgirl entrepreneurs, is proud to announce the success of its business directory and thriving community. With over 1,000 listings and a mission to help the industry “Shop Cowgirl,” Cowgirl Biz is creating exciting new opportunities for collaboration, growth, and visibility. At the core of …
Horse Haven Montana Celebrates its 15th Year Hosting A NEW VISION IN HORSEMANSHIP, the PARTNERSHIP BETWEEN HORSE & HUMAN
By Amy Sales, November 20, 2024
Missoula, Montana, November 20, 2024 — Horse Haven Montana, an equine rescue, adoption and education organization headquartered in Montana, and the EQUUS INTERNATIONAL Film Festival an outreach and education project of Horse Haven have announced an international equine conference and film festival, next September in Missoula, Montana. A NEW VISION IN HORSEMANSHIP, the PARTNERSHIP BETWEEN …
Mustang Magic Returns to Fort Worth! Don’t Miss This Epic Showcase of Wild Mustangs
By Amy Sales, November 19, 2024
FORT WORTH, TX — Mark your calendars for an unforgettable weekend! Mustang Magic 2025 is coming back to the Fort Worth Stock Show & Rodeo, January 23-25 at the Will Rogers Coliseum. This event proudly partners with Ag Trust Farm Credit and the Mustang Champions organization. Mustang Magic will feature three days of preliminary competition, culminating …
Brooke USA Bestows 2024 Crystal Award Honoring National Founder Dr. David M. Jones
By Amy Sales, November 19, 2024
Lexington, KY (November 20, 2024) – Brooke USA is pleased to announce that national founder, global mission volunteer and animal advocate, Dr. David Jones of Asheboro, NC was recently honored with the organization’s Crystal Award. The Crystal Award is Brooke USA’s most prestigious accolade. It recognizes outstanding champions of the organization who have gone above …
IHSA Alum Rowan Love Tops the2024 MZ Farms/USHJA Emerging Athletes ProgramNational Training Session
By Amy Sales, November 19, 2024
Gladys, Va.—Nov. 19, 2024—Rowan Love emerged as the top athlete among 16 standout participants after four intensive days of riding and stable management at the 2024 MZ Farms/USHJA Emerging Athletes Program National Training Session (EAP), held at Sweet Briar College in Sweet Briar, Virginia, from November 7-10. Love attended the University of Findlay and graduated …
National Museum of Racing and Hall of Fame seeking auction items for 2025 “Countdown to the Triple Crown” fundraiser event
By Amy Sales, November 19, 2024
SARATOGA SPRINGS, N.Y. — The National Museum of Racing and Hall of Fame will play host to the third annual “Countdown to the Triple Crown” fundraising event on Saturday, Feb. 1, 2025. This winter fundraiser, scheduled exactly three months prior to the 151st Kentucky Derby, will feature dozens of silent auction items and an online …
BOSS MARES, INC. PARTNERS WITH FORT WORTH STOCK SHOW & RODEO TO PRESENT 2025 “LEAD THE HERD WORKSHOP”
By Amy Sales, November 19, 2024
With the goal to meet cowgirl entrepreneurs and business owners where they are already meeting, Boss Mares, Inc. will host the second “Lead the Herd” Workshop on January 18, 2025, during the Fort Worth Stock Show & Rodeo at the National Cowgirl Museum and Hall of Fame in Fort Worth, Texas. The one-day workshop will …
Horse Radio Network Live 7th Holiday Radiothon Livestream by State Line Tack
By Amy Sales, November 18, 2024
The Horse Radio Network (HRN) is excited to announce its annual Holiday Radiothon, a six-hour live online celebration of all things horse and holiday. The event will take place on Sunday, December 1st from 3 to 9 PM Eastern on the Horse Radio Network YouTube channel. Brought to you by State Line Tack, Kentucky Performance …
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Cash In Now – Fill Your Content Stocking With Engaging Articles
By Amy Sales, November 15, 2024
The holiday season is here and it’s time to spread good cheer. So how about taking advantage of this holiday special to stock up your content ‘stocking’ with fresh, unique and on point, on time, and in stock feature articles from seasoned equestrian writer, Nikki Alvin-Smith. There are a wide variety of topics to choose …
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Riding Warehouse Partners with Brooke USA During the Holidays
By Amy Sales, November 15, 2024
Shop at Riding Warehouse and Help A Special Charity Lexington, KY (November 15, 2024) – For the third consecutive year, Riding Warehouse, the leading one-stop online tack shop for quality horse tack and gear, horse supplies, and riding apparel, partners with Brooke USA Foundation to secure a successful end-of-year fundraising drive for the charity. Now …
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JOIN THE NCHA FOR THE FIRST ANNUAL CELEBRITY CUTTING
By Amy Sales, November 15, 2024
FORT WORTH – Don’t miss out on this incredible opportunity to experience the excitement of the National Cutting Horse Association (NCHA) Celebrity Cutting presented by Dallas based international real estate firm Icon Global. Join us on November 29th at the historic Will Rogers Coliseum in Fort Worth for a night filled with thrilling competition, celebrity appearances, …
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Forever Branded Named Bureau of Land Management’s New Nationwide Partner
By Amy Sales, November 15, 2024
November 14, 2024 – In response to the opening of a funding opportunity released by the Bureau of Land Management (BLM) Wild Horse & Burro Program on October 13, 2023, the Forever Branded team is proud to share that, as of October 1, 2024, the organization will be partnering with the BLM Wild Horse & …
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Leading Horse Care Brand Farnam Takes New Approach to Equine Digestive Health with the Release of a New Family of Products
By Amy Sales, November 14, 2024
Farnam® has released four new products that provide optimal solutions for equine gut and digestive health needs. Phoenix, AZ — October 24, 2023 –Farnam®, a leading horse care brand for over 75 years in the Central Garden & Pet portfolio has announced the addition of a group of digestive health products. These four new products …
IGNITE’s 2nd Annual Sports Science Seminar set for Jan. 12-13, 2025
By Amy Sales, November 14, 2024
Veterinarians, physios, riders, coaches, owners and other stakeholders welcome. Nov. 13, 2024. New York, NY.: IGNITE’s 2nd Annual Sports Science Seminar for the Olympic Disciplines jump starts the New Year in a forward-thinking direction. On Sunday, Jan 12 and Monday, Jan. 13, 2025, experts from the human and equine high-performance worlds will gather to present …
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Horizon Structures Presents Series: Adjusting Horse Care Routines For Senior Horses
By Amy Sales, November 14, 2024
by Nikki Alvin-Smith Senior horses, just like human senior citizens, appreciate some special care and attention. The key to enjoying a good quality of life in retirement is paying attention to staying healthy and changing up routines where necessary to accomplish the task. Are you doing enough to make that possible for your senior horse? …
#WERIDETOGETHER LAUNCHES “KNOW YOUR RIGHTS” SERIES SUPPORTED BY TOP VICTIMS’ ATTORNEYS, LAW FIRM
By Amy Sales, November 13, 2024
Introducing the first-ever SafeSport guide of its kind, #WeRideTogether continues to provide accessible, comprehensive resources to survivors who are interested in protecting their rights Woodside, CA (November 12, 2024) – #WeRideTogether, a non-profit whose mission is to prevent sexual misconduct in sport through education, awareness, and resources, is continuing its commitment to develop action-oriented educational …
Taking Precautions to Prevent Infection Transmission of EIA Virus Between Horses
By Amy Sales, November 13, 2024
The recent news of an equine infectious anemia (EIA) outbreak among a string of Quarter Horse racehorses in California, Texas, and New Mexico has highlighted the importance of using sterilized medical equipment and biosecure injection techniques when treating horses and the need for routine testing of the virus. Equine infectious anemia (EIA) is a potentially …
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Grand Meadows Cares Series: Equine Feed Supplements Take Center Stage
By Amy Sales, November 12, 2024
by Nikki Alvin-Smith When it comes to making a choice for best nutrition for the horse, the ongoing performance level of your competition equine is always going to receive top billing. The long years of hard work that go into making a successful horse/human partnership at the top tier of equestrian sport don’t always result …
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New Horse Books, All Genres, Just in Time for the Holidays
By Amy Sales, November 12, 2024
FOR IMMEDIATE RELEASE Trafalgar Square Books (trafalgarbooks.com) is pleased to announce the release of six new titles in the past two months, representing authors from around the country and around the world, different genres, and all equestrian disciplines and interests. Little Pearl by Melanie Sue Bowles (Middle Grade Fiction) While wandering one day in the woods …
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Pony Club Announces Partnership Opportunities
By Amy Sales, November 12, 2024
November 11, 2024 (Lexington, KY) — The United States Pony Clubs, Inc. (USPC or Pony Club) invites the equestrian community to partner with Pony Club. USPC recently celebrated 70 years of equestrian education with its 70th anniversary. The United States Pony Clubs is the largest equine educational organization in North America that teaches safe horsemanship …
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Nikki’s Notes: An Invitation From Horse in a Kilt Media – A PR/Marketing Holiday Special
By Amy Sales, November 12, 2024
Nikki Alvin-Smith is pleased to announce the 2024 Holiday Special from her company Horse in a Kilt Media. You are cordially invited to come and revel in the abundance of professionally crafted content and wordsmith wizardry always available and to enjoy a special holiday discount bonus if you sign up before the end of the …
19TH ANNUAL BLACK AND WHITE SPIDER AWARDS HONORS DIANA DE ROSA PHOTOGRAPHER AND EQUUS TELEVISION WORLDWIDE CORRESPONDENT FOR PHOTO TAKEN AT EQUITANA IN ESSEN GERMANY
By Amy Sales, November 12, 2024
NEW YORK-November 9, 2024 – Professional photographer and Worldwide Correspondent for the EQUUS Television Network, Diana De Rosa of the United States of America was presented with the 19th Annual Black and White Spider Awards Nominee title in the category of People at a prestigious Nomination & Winners Photoshow streamed Saturday, October 26, 2024. The …
Join EQUUS Television Network in Chattanooga for Coverage of the 53rd Annual AFA Convention: A Gathering of Industry Excellence, Innovation, and Education
By Amy Sales, November 12, 2024
November 11-15, 2024 – Chattanooga Convention Center The American Farrier’s Association (AFA) is thrilled to announce the 53rd Annual AFA Convention, set to take place at the Chattanooga Convention Center in Chattanooga, Tennessee, November 11-15, 2024. EQUUS Television Network will be onsite to cover the event, bringing audiences exclusive access to the largest national gathering …
World Polo League Partner, Sexy Fish Miami, To Benefit the EQUUS Foundation on November 14
By Amy Sales, November 10, 2024
Sexy Fish Miami is partnering with the World Polo League for the Beach Polo World Cup Miami Beach – an immersive on-site culinary experience from November 14-17 on the beachfront between 21st and 22nd Streets and Collins Avenue. The iconic restaurant will host the Official Polo Players Dinner & Auction on Thursday, November 14, at Sexy Fish Miami. This exclusive …
NRHA Markel Futurity Sales Offers New Online Bidding, Sale Incentive, and Exclusive Perks for 2024
By Amy Sales, November 8, 2024
The 2024 National Reining Horse Association (NRHA) Markel Futurity Sales has shattered previous records. With 265 horses in the sale, this is the highest number of consignments since 2012. The sale, which used to run for three days until 2020, has seen exponential growth and now offers more than ever to buyers. Horse enthusiasts, trainers …
Colby Connell Joins Dover Saddlery, Inc. as Vice President of Marketing and Strategy
By Amy Sales, November 7, 2024
Littleton, MA—November 7, 2024. Dover Saddlery, Inc., the leading multichannel retailer of equestrian products in the United States, is pleased to announce that Colby Connell has joined the organization as Vice President of Marketing and Strategy. In this executive role, she will oversee Omni-Channel Marketing, eCommerce Operations and Go-to-Market Strategy development. A lifelong equestrian and …
Horses and Humans Research Foundation Awards up to $150,000 to Team from Baylor University Studying Autism Spectrum Disorder (ASD)
By Amy Sales, November 7, 2024
Chagrin Falls, OH – November 7, 2024 – Horses and Humans Research Foundation (HHRF) has awarded up to $150,000 for the research project “Measurement of brain activation responses to equine interactions in youth with autism during a 10-week manual based therapeutic horseback riding intervention.” This study will be led by Dr. Cory Smith and the team …
Invitation to American Horse Council’s November Webinar: “The Value & Importance of Equine Appraisals
By Amy Sales, November 6, 2024
The holidays are fast approaching and that’s a prime time for lots of horses to be bought and sold! The American Horse Council is here to help prospective buyers and sellers with its November 2024 webinar on “The Value and Importance of Equine Appraisals” on Monday, November 11, 2024, at 1:00 PM ET. AHC President …
Grade 2 Winner Roses for Debra Brings $2.4 Million to Lead Vibrant First Day of Keeneland November Breeding Stock Sale
By Amy Sales, November 6, 2024
LEXINGTON, KY (Nov. 5, 2024) – Mandy Pope’s Whisper Hill Farm paid $2.4 million for Grade 2 winner Roses for Debra, a 5-year-old daughter of Liam’s Map, to top a strong day of trade during the Book 1 opener of the Keeneland November Breeding Stock Sale. Roses for Debra was one of nine seven-figure horses sold on …
American Horse Council’s November Webinar on“The Value & Importance of Equine Appraisals”
By Amy Sales, November 6, 2024
The holidays are fast approaching and that’s a prime time for lots of horses to be bought and sold! The American Horse Council is here to help prospective buyers and sellers with its November 2024 webinar on “The Value and Importance of Equine Appraisals” on Monday, November 11, 2024, at 1:00 PM ET. AHC President …
Back on Track®: Industry Leader in Helmet Safety
By Amy Sales, November 5, 2024
Pottstown, PA – Back on Track® was the first to bring Mips technology to the equestrian market in 2009. Fifteen years later, we remain dedicated to improving riding helmet safety through extensive testing and innovation. Part of that dedication involves ensuring our helmets earn the latest safety certifications as standards improve. All Trauma Void™ helmets …
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Desert International Horse Park Continues Facility Upgrades with Official Footing Supplier Premier Equestrian
By Amy Sales, November 5, 2024
Thermal, CA. November 4, 2024 – Since 2021, Premier Equestrian has been the footing of choice for the Desert International Horse Park, and now, as the Official Footing Supplier of the DIHP, Premier Equestrian has again played an integral role in continued upgrades to the Thermal, CA facility. Prior to the kickoff of the 2024-2025 …
Premier Equestrian Renews Long-Standing Sponsorship with the United States Dressage Federation
By Amy Sales, November 4, 2024
Sandy, UT (November 2, 2024) — Premier Equestrian, a leading provider of high-quality equestrian products, is thrilled to announce the renewal of its longstanding sponsorship with the United States Dressage Federation (USDF). This partnership, which has spanned over 20 years, solidifies Premier Equestrian’s commitment to supporting the growth and development of dressage in the United …
2024 Horse Stars Hall of Fame Nominations Open
By Amy Sales, November 4, 2024
The Horse Stars Hall of Fame was established by the EQUUS Foundation in partnership with the United States Equestrian Federation (USEF) in 2013 to celebrate the extraordinary talent of horses and the magical bond between horses and people. Nominate an Extraordinary Horse! The EQUUS Foundation inducts horses that have had a life-changing impact in public service or …
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Monty Roberts Announces Revised Educational System
By Amy Sales, November 1, 2024
October 2024 Solvang, California: Monty Roberts, with Denise Heinlein, announce the expansion of courses under the Monty Roberts International Learning Center and the Monty Roberts Learning Center Europe. The goal is to offer extended knowledge and more variety around the world. Why is this training unique? “I’m very excited about this since I have followed Monty since I was a …
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Trainer Chosen by Monty Roberts will be Teaching in California in December
By Amy Sales, November 1, 2024
October 31, 2024: Few people the world over can claim to be chosen to receive recognition for their extraordinary efforts to reduce violence in the training of horses, dedication to assist veterans and first responders with post-traumatic stress and for their development of youth leaders by adopting Monty Roberts’ concepts and initiatives. Denise discovered her passion for horses at a …
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NSBA FOUNDATION’S ENVELOPE CHALLENGE RAISES NEARLY $100,000
By Amy Sales, November 1, 2024
The 2024 Congress National Youth Activity Team Tournament Awards Ceremony once again held the drawing to award a two-horse trailer donated by 4-Star Trailers as part of the NSBA Foundation’s Susan Scott Memorial Fund Scholarship. The scholarship is part of the NSBA Foundation’s Youth Of The Year award, which is presented annually to recognize youth …
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70 Years Strong: The United States Pony Clubs’Impact on the Horse World
By Amy Sales, November 1, 2024
October 31, 2024 (Lexington, KY) — Over the past seven decades, the United States Pony Clubs (USPC) has served more than 175,000 members and counting. For many, Pony Club is the start of lifelong involvement with horses. But the impact of USPC extends far beyond the barn. In addition to horse care and riding, the …
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Explore Equine Career and Education Opportunities at Equine Affaire on November 8th.
By Amy Sales, October 31, 2024
The Eastern States Exposition in W. Springfield, Massachusetts is the place to be for equine enthusiasts November 7th-10th and a new equine career and education exploration networking event is just one more reason to attend. This new event will be held on Friday, November 8th from 11:30am-2pm in the Young Building during Equine Affaire in W. Springfield, Massachusetts. The $177 Billion US Equine Industry …
Thomas Chambers, one of the world’s foremost equine influenza experts, retires
By Amy Sales, October 31, 2024
By Holly Wiemers LEXINGTON, Ky. (Oct. 31, 2024) – After more than a third of a century of infectious disease research at the University of Kentucky Maxwell H. Gluck Equine Research Center, Tom Chambers hung up his lab coat Oct. 31. Chambers, who has been at the Gluck Center within UK’s Martin-Gatton College of Agriculture, …
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GGT-FOOTING IS LOOKING FORWARD TO THE EQUINE AFFAIRE 2024
By Amy Sales, October 31, 2024
For over ten years we have been a sponsor at The Equine Affaire, and we are so excited to be back with our top arena footing consultant, Attwood Equestrian Please visit us at Sponsor Row in the Better Living Center. Booth 322 Cynthia Brewster Keating is available for consultations. Call 864-804-0011 Attwood Equestrian will be providing …
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Five Barn Buddies Share Their Stories
By Amy Sales, October 31, 2024
Thanks to Ariat International Ariat International, five deserving volunteers at equine charities across the United States receive an Ariat Gift Card, valued at $270, for a pair of Ariat Boots each quarter. Ariat International sponsors the EQUUS Foundation Champions program, which aims to stimulate and reward volunteerism on behalf of horses. The EQUUS Foundation would like to congratulate …
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NSBA welcomes Kristen Galyean, Patrick Heeley, and Cody Parrish as the newest members of its prestigious Quarter Million Dollar Club.
By Amy Sales, October 30, 2024
The National Snaffle Bit Association is pleased to welcome Kristen Galyean, Patrick Heeley, and Cody Parrish as the newest members of its prestigious Quarter Million Dollar Club. Kristen, Patrick and Cody each reached the milestone of more than $250,000 in lifetime NSBA earnings at the All American Quarter Horse Congress. Kristen Galyean of Claremore, Oklahoma, …
Congratulations to the PATH Intl. Photo Contest 2024 Winners
By Amy Sales, October 30, 2024
Denver, CO – The Professional Association of Therapeutic Horsemanship International (PATH Intl.) is happy to announce the winners of the association’s very successful photo contest. Over 500 photos were submitted to PATH Intl. during the contest, making the 2024 contest the organization’s most participated in. PATH Intl. would like to thank everyone who submitted photos, …
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BROOKE USA FOUNDATION RECEIVES CANDID’S 2024 PLATINUM SEAL OF TRANSPARENCY
By Amy Sales, October 30, 2024
(Lexington, KY – October 30, 2024) – Brooke USA Foundation (Brooke USA) announced today that it has received Candid’s coveted Platinum Seal of Transparency, previously recognized as GuideStar’s Platinum Seal of Transparency. Candid is the world’s largest source of nonprofit data, and this designation demonstrates that Brooke USA is an organization focused on measuring its …
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‘Ride of a lifetime’: University of Kentucky student living out dream at the Breeders’ Cup
By Amy Sales, October 30, 2024
For Gillian Guerra, being involved with Thoroughbred racing’s highest echelons is more than just a career step. By Jordan Strickler LEXINGTON, Ky. — The alarm goes off at 3:50 every morning, seven days a week, but Gillian Guerra doesn’t mind. The University of Kentucky freshman has gotten used to rising early, juggling her classwork and …
The Foundation for The Horse Breaks Record for Equine Research Grant Awards
By Amy Sales, October 30, 2024
The Foundation for The Horse set a record in 2024 by awarding $664,467 for 18 research projects at 12 institutions. These grants include 11 Innovation and Discovery Research Grants to established equine researchers investigating novel approaches to an array of conditions affecting equine health and welfare. The remaining seven Young Investigator Research Grants were awarded to AAEP-member graduate students, …
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Nominations and Applications are Open for AQHA Young Adult Leadership Programs
By Amy Sales, October 30, 2024
AQHLead and Emerging Leader Award nominations and applications are open and available now for young adult leaders in the equine industry. AQHA is excited to offer two unique opportunities for young adults in the equine industry, the AQHLead program and the Emerging Leader Award, both presented by Farnam. Applications and nominations for both are now …
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Discover Articles by Top Equine Journalists and Industry Leaders!
By Amy Sales, October 28, 2024
The Plaid Horse is North America’s premier horse show magazine that provides exceptional print and digital coverage for the hunter/jumper/breeding disciplines. We support equestrian competitors, horse fans, the general public, and suppliers to the industry through horse show and event coverage, equine articles of interest, and advertisements. Check out some of our most popular articles …
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Loudoun Therapeutic Riding (LTR) Receives the 2024 WIHS Honor and Service Award
By Amy Sales, October 28, 2024
The 2024 Washington International Horse Show Honor and Service Award, sponsored by the EQUUS Foundation, was presented to Loudoun Therapeutic Riding (LTR), Lovettsville, Virginia, for its contributions in providing Equine Assisted Services for 50 years. The award was presented on Military Night, Friday, October 25, 2024, during a ceremony in the show arena. Formed in …
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Two Continents, Two Trainers, One Focus
By Amy Sales, October 25, 2024
SALIDA, Colorado, October 23, 2024 Don’t miss this highly educational and FREE webinar about cantering! When Julie Goodnight, a world-renowned trainer, teacher, and keynote speaker who uses the latest scientific studies in her work with horses and their owners, collaborates with Dr. Kate Fenner, an equine behaviorist and equitation scientist from Australia, You can rest …
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Equestrian documentary “Horses & the Science of Harmony” examines the nature of harmony between horse and rider through the eyes of Bubby Upton and through the lens of cutting-edge science.
By Amy Sales, October 25, 2024
Fairfield, CA Oct 25, 2024 – “Horses and the Science of Harmony,” produced by UK equine performance specialist Dr. Sue Dyson and US-based Kathryn Lauritzen of Padma Video is available free to watch online via YouTube: https://youtu.be/3ulkLHqHZ3g as well as on Smart TV platforms Apple TV, Amazon Fire, ROKU, LG, Samsung, and on-line via Equus Television Network www.equustelevision.net …
2024 Nutrena PRCA Horses of the Year, Presented by AQHA
By Amy Sales, October 25, 2024
AQHA has been a sponsor of these awards for more than 30 years, because a majority of the horses ridden by professional rodeo cowboys and cowgirls are American Quarter Horses. Source: Professional Rodeo Cowboys Association Success in the sport of rodeo doesn’t fall on just the cowboys and cowgirls. Their horses play just as big of …
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Ride TV Streaming the Final $1.155,000 Ruby Buckle Race of 2024
By Amy Sales, October 23, 2024
The $1,155,000 Ruby Buckle East Race in Memphis, Tennessee, is streaming live and on-demand on Ride TV Oct. 23-28, 2024, offering users multiple ways to watch the final leg of the $3.3 million Ruby Buckles in 2024. Along with availability for Ride TV members online at Ridetvgo.tv or through the Ride TV app, the stream …
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Alicia Stephens Martin Unveils the Sequel to The Silver Cowgirls – Early Release on Amazon!
By Amy Sales, October 23, 2024
[SOUTH CENTRAL PENNSYLVANIA] – Alicia Stephens Martin, an author passionate about horses and advocates for pursuing dreams at any age, announces the release of her sixth novel, The Silver Cowgirls Ride Again. The book invites readers on an inspiring journey of friendship, resilience, and growth. The novel features four remarkable women—Presley, Rachel, Wheezy, and Gigi—who …
Baloutinue and Laura Kraut Open MLSJ Tryon With Premier Equestrian 5* Qualifier Win
By Amy Sales, October 21, 2024
Sandy, Utah October 18, 2024 – Fresh off an Olympic team silver medal in Paris this summer, Laura Kraut (USA) is back on home soil and in top form. She and her Olympic mount Baloutinue christened Major League Show Jumping (MLSJ) at Tryon International in North Carolina with a victory in the Premier Equestrian 5* …
EQUINE AFFAIRE’S HANDY EVENT GUIDE IS HERE! Coming to Equine Affaire? Check out these tips and reminders.
By Amy Sales, October 21, 2024
WEST SPRINGFIELD, MA, October 21, 2024 – Horse lovers, rejoice! Equine Affaire in Massachusetts is just around the corner. In less than three weeks, more than thirty thousand equestrians will gather at the Eastern States Exposition to celebrate their mutual passion for the horse. Will you be among them? Elevate your equestrian experience by attending …
Grand Meadows Cares Series: Special Care For The Vintage Horse
By Amy Sales, October 21, 2024
by Nikki Alvin-Smith It’s tempting to ignore the signs of old age in the vintage horse, especially in those wee beasties that are vibrant and exuberant in personality and effectively mask their physical weaknesses. But dismissing the vagaries of a senior horse’s diminishing abilities or simply overlooking the special needs of an older horse will …
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Company Faces Pressure Over Sale of Products Made from Donkey-Hide Gelatin
By Amy Sales, October 18, 2024
Global coalition of animal welfare groups delivers over 370,000 petition signatures to executives, urging the company to stop selling donkey hide products Arlington, VA (October 16, 2024) – Animal welfare advocates representing millions of people around the world gathered at Amazon HQ2 to hand-deliver over 370,000 petition signatures demanding that Amazon ban the sale of …
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Highly Anticipated Equestrian Documentary “Horses & the Science of Harmony” Trailer out now
By Amy Sales, October 18, 2024
Fairfield, CA Oct 18, 2024 – Full length feature film “Horses and the Science of Harmony” examines the nature of harmony between horse and rider through the eyes of 3-day event rider Bubby Upton and through the lens of cutting-edge science. Horses and the Science of Harmony tells the emotional story of Bubby Upton, a …
WeatherBeeta and Valley Vet Launch “Blankets For Bales” Program to Support A Home For Every Horse
By Amy Sales, October 18, 2024
Donate Hay with Every Blanket Purchase and Help Horses in Need This Winter Albuquerque, NM—October 18, 2024– In an initiative to support rescue horses this winter, WeatherBeeta and Valley Vet have joined forces with A Home For Every Horse to launch the Blankets For Bales program. From October 4, 2024, through January 3, 2025, horse …
The Equine Network Foundation and A Home For Every Horse Announce the Inaugural $2,500 Healing Hands Award Sponsored by Purina
By Amy Sales, October 18, 2024
Albuquerque, NM—October 7, 2024– Equine veterinarians are the unsung heroes who dedicate their time, expertise, and compassion to the horses we love—and now, it’s time to give back. The Equine Network Foundation and A Home For Every Horse are proud to announce the inaugural $2,500 Healing Hands Award sponsored by Purina, created to honor the …
National Museum of Racing and Hall of Fame’s sixth annual Photo Finish exhibition opens Nov. 2
By Amy Sales, October 18, 2024
SARATOGA SPRINGS, N.Y. — The National Museum of Racing and Hall of Fame’s sixth annual Photo Finish exhibition will open in the Museum’s von Stade Gallery on Saturday, Nov. 2. The exhibit will also be available on the Museum’s website at Photo Finish: 6th Annual Juried Photography Exhibition | National Museum of Racing and Hall …
Horizon Structures Presents Series: Great Housing Options Can Keep Your Barn Staff Happy
By Amy Sales, October 18, 2024
by Nikki Alvin-Smith If you run a horse facility then you know how dependent you are on your staff to keep the business operating safely and efficiently. Tasked with finding good staff, the management team will often bump into limitations in job applicant’s experience based on their availability in the local area or due an …
Mustang Heritage Foundation Reveals New Website by Stormlily Marketing
By Amy Sales, October 18, 2024
October 17, 2024 – Bring the heart of the mission to life, honor the legacy of decades of work, and create an easy-to-access hub that brings the mustang community together. Those were tall orders given to Denise Alvarez, owner of Stormlily Marketing and host of the How to Market Your Horse Business Podcast, for the …
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UK Signature Industries Career Fair successfully presents job seekers with equine and distilling opportunities
By Amy Sales, October 18, 2024
By Holly Wiemers LEXINGTON, Ky. (Oct. 17, 2024) – More than 400 participants capitalized on the chance to apply professional skills they’ve learned in their classes to real-world networking at the University of Kentucky Martin-Gatton College of Agriculture, Food and Environment’s Kentucky Signature Industries Career and Opportunity Fair. The annual event featuring two of the …
Join us for the Ultimate Equine Celebration: Horse Week, Presented by Boehringer Ingelheim
By Amy Sales, October 16, 2024
WATCH. LEARN. BE INSPIRED. October 1, 2024 – Celebrate the magnificence of horses during Horse Week, an online film festival, proudly presented by Boehringer Ingelheim. This extraordinary event unites horse enthusiasts from around the globe in a weeklong online film festival dedicated to the awe-inspiring world of horses. Boehringer Ingelheim returns as the title sponsor …
Retired Racehorse Project’s 2024 Thoroughbred Makeover Showcases the Breed Beyond Racing
By Amy Sales, October 15, 2024
Celebrating its ninth year at the Kentucky Horse Park since 2015, the 2024 Thoroughbred Makeover and National Symposium, presented by Thoroughbred Charities of America, took place October 9-12 and welcomed just over 280 Thoroughbreds who demonstrated how effectively and efficiently the breed can channel its athleticism into new sports. The banner event of the Retired …
The Humane Society of the United States renews push to protect Tennessee walking horses from soring
By Amy Sales, October 15, 2024
WASHINGTON (Oct. 15, 2024)—For over a decade, the Humane Society of the United States has pushed for stronger enforcement of the Horse Protection Act, urging the U.S. Department of Agriculture to close gaps in its oversight that have perpetuated horse soring, an illegal practice that forces Tennessee walking horses and related breeds to perform the exaggerated …
Newly Released on Audible: Geoff Teall on Riding Hunters, Jumpers and Equitation.
By Amy Sales, October 15, 2024
The how-to guide to develop a winning style is now available to listen to as an audiobook, narrated by author Geoff Teall. Discover how to increase the effectiveness of the time you spend in the saddle, whether you are a beginning hunt seat rider or a seasoned competitor. Geoff Teall―noted judge, trainer, and clinician―helps you …
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Grand Meadows Cares Series: Should You Stop Feeding Grain To Your Horse?
By Amy Sales, October 15, 2024
by Nikki Alvin-Smith If there was a nose to tail travelogue that took a trip through your horse’s digestive system would you be interested in reading it? Imagine it up on the big screen. Would you like to see it? And if you would, what do you think you might find? It is highly likely …
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When the Riding Gets Rough, Play it Safe! New Episode of Ride On with Julie Goodnight Out Now
By Amy Sales, October 15, 2024
Ride On with Julie Goodnight cover image: https://drive.google.com/file/d/1X5JbHd6hkCEeriEGQeyOx42iAWblGbQB/view?usp=sharing Goodnight Bio and Photos: https://juliegoodnight.com/press SALIDA, Colorado, October 15, 2024 Have you ever dealt with a panic-stricken horse? Dangerous or uncertain situations can shake a horse lovers’ confidence and make us apprehensive about these sometimes volatile creatures. If you ever wished you had a secret bag of …
Horse in a Kilt Media Imprint Catskill Horse Magazine Special Offer
By Amy Sales, October 15, 2024
Nikki Alvin-Smith is pleased to announce a special offer from her company Horse in a Kilt Media, regarding their very popular imprint, Catskill Horse, a digital monthly magazine. “ I invite new advertisers to take advantage of reaching our 100,000 + monthly audience with a special discount for sidebar advertising and a full feature editorial …
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Big Fame Is Named 2024 Thoroughbred Makeover Champion, Sponsored by Churchill Downs Inc.
By Amy Sales, October 15, 2024
From over 280 horses came 50 finalists; from 50 finalists came 10 discipline champions. From those 10 horses, one reigned supreme as selected by the panel of judges at today’s Thoroughbred Makeover and National Symposium, presented by Thoroughbred Charities of America: Big Fame, trained by Angela Carmitchel, took home the top honors of Thoroughbred Makeover …
Navigating a Rebrand with Ely Cattleman President Chris Stein
By Amy Sales, October 15, 2024
October 14, 2024 – As an equine business owner, how do you breathe fresh life into your marketing? Maybe your messaging has become stale or you’re going in a new or different direction, expanding services or more narrowly defining your market. In other words, it might be time for a rebrand. Regardless of how deep …
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The American Horse Council (AHC) today released its 2024 pre-election Congressional Scorecard.
By Amy Sales, October 15, 2024
Washington, D.C.-The American Horse Council (AHC) today released its 2024 pre-election Congressional Scorecard. The Congressional Scorecard rewards points to Members of Congress who have supported priority legislation important to the equine industry. “America’s equine industry contributes $177 billion in total value added to the U.S. economy and has provided a total employment impact of 2.2 …
The Freelance Remuda Podcast Launches Episode 54
By Amy Sales, October 11, 2024
Focusing on Small Business Marketing with Kelly Giordano and Denise Alvarez As small business owners and entrepreneurs, The Freelance Remuda Podcast co-hosts Abigail Boatwright and Kate Bradley Byars are excited to launch “Episode 54: Small Biz Success.” Guests Kelly Giordano of Avenue Equestrian and Denise Alvarez of Stormlily Marketing offer insight into marketing equine businesses. …
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NCHA ANNOUNCES CELEBRITY CUTTING COMPETITORS
By Amy Sales, October 11, 2024
FORT WORTH – Join the National Cutting Horse Association (NCHA) as we welcome a distinguished list of celebrities to our NCHA Celebrity Cutting Challenge. This exciting event will take place on November 29, 2024, at the iconic Will Rogers Coliseum in Fort Worth, Texas. Participating actors and actresses will showcase their skills in the cutting …
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2024 Lynn Palm Western Dressage Fund Individual Grant Recipients Announced
By Amy Sales, October 10, 2024
The Dressage Foundation (TDF) is pleased to announce that five grants for Western dressage riders have been awarded from TDF’s Lynn Palm Western Dressage Fund. This Fund was established by Lynn in 2019 to initially provide grants for Western dressage educational events and was expanded in 2021 to also provide $1,000 grants to riders for …
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Trail to Zero
By Amy Sales, October 10, 2024
American Quarter Horses help BraveHearts ride to end veteran suicide. Twenty United States service veterans commit suicide every day. That staggering statistic is at the forefront of the Trail to Zero trail ride that was started in 2017 by the BraveHearts therapeutic riding program in Illinois. One such ride was held September 28 in New York City, and AQHA …
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Brooke USA Launches Hurricane Relief Fund
By Amy Sales, October 10, 2024
Supporting Horses and People Affected by Hurricanes Helene and Milton Lexington, KY (October 9, 2024) – Hurricanes Helene and Milton have slammed into the Southeastern United States, displacing people and animals, disrupting health and veterinary systems and leaving families and their beloved equines in desperate need of services and supplies. As Americans in the storm-battered …
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Horizon Structures Presents Series: Genuine of Fake? Do Your Due Diligence When Buying a Horse Barn
By Amy Sales, October 10, 2024
by Nikki Alvin-Smith It is a shame that it is necessary to issue a warning to prospective and existing clients, a PSA if you will, about the fraudulent efforts that pervade social media platforms. Sadly there has been a recent rash of the ‘fraud’ disease with postings on social media that poach photos from the …
Register now for the MARS EQUESTRIAN™ Equine Veterinary Continuing Education Series to be held Nov. 2
By Amy Sales, October 9, 2024
Veterinarians and veterinary technicians must pre-register for the webinar, which will focus on equine endocrinology October 9, 2024 (McLEAN, Va.) – Pre-registration is required for the upcoming continuing education webinars, Updates on the Diagnosis & Management of Equine Endocrinology Cases, brought to you by MARS EQUESTRIAN™ Sponsorship. Please join us on Sat., Nov. 2, 2024. …
HORSE AROUND AT EQUINE AFFAIRE!
By Amy Sales, October 8, 2024
W. SPRINGFIELD, MA, October 8, 2024 – Wondering what’s waiting for you at Equine Affaire? Horses, horses, and more horses! For more than 25 years, Equine Affaire has proudly served North America as its premier equine exposition and equestrian gathering for equestrians from all corners of the industry. Join us at the Eastern States Exposition …
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Revisions to Horse Protection Act Effective February 1, 2025
By Amy Sales, October 8, 2024
The American Horse Council (AHC) is releasing this advisory to inform the industry of important changes to the Horse Protection Act (HPA). Background on the HPA can be found at https://www.aphis.usda.gov/hpa , As ageneral reminder, the HPA covers all equine breeds and disciplines to eliminate the practice of soring horses. The AHC and other industry …
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IHSA Proud to Sponsor the IHSA/USHJA 3’3″ Hunter Seat Medal Finals – East and West
By Amy Sales, October 7, 2024
GLADYS, Va. – Oct. 7, 2024 – The leadership of the Intercollegiate Horse Shows Association (IHSA) is excited to announce its title sponsorship of the USHJA 3’3″ Hunter Seat Medal Finals, beginning in 2024 with the East and West Coast Finals. This partnership will expand in 2025 to include both the qualifying classes and Finals …
Grand Meadows Cares Series: Tossing Around Proton Pump Inhibitors Like Candy – Are You Healing or Hurting Your Horse?
By Amy Sales, October 7, 2024
by Nikki Alvin-Smith Extensive use of Proton Pump Inhibitors {PPIs} in the horse world has become epidemic. The alarming number of equines that are clinically diagnosed via endoscope with gastric ulcers {EGUS} has given rise to use of these drugs on an ad hoc basis. Unfortunately not following the manufacturer’s instructions for timeframe of use …
Announcing Eligibility Window for 2025 Mustang Champions Events
By Amy Sales, October 4, 2024
Austin, TX — We are thrilled to announce that the eligibility window for the 2025 Mustang Champions competitive events will be open from October 1, 20254 to April 15, 2025. This is a fantastic opportunity for equine trainers and exhibitors to connect with the American mustang and showcase their skills in our upcoming events. Detailed …
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American Horse Council’s October Webinar on “Biosecurity for the Horse Owner”
By Amy Sales, October 3, 2024
It’s October and officially “Spooky Season”. So, what’s spookier than a ghost? Bad biosecurity! The American Horse Council is here to help horse owners keep away scary germs with its October 2024 webinar on “Biosecurity for the Horse Owner” on Monday, October 21, 2024, at 1:00 PM ET. AHC President Julie Broadway stated “Whether you …
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Judging Contest Returns to NRHA Futurity
By Amy Sales, October 2, 2024
The National Horse Judging Team Coaches’ Association, National Reining Horse Association (NRHA), and American Quarter Horse Association (AQHA) collaborated to bring the Collegiate and Youth Reining Judging Contest back to the 2024 NRHA Futurity and Adequan® North American Affiliate Championships (NAAC). The contest will be held December 3–4 in Oklahoma City. Collegiate and youth competitors …
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GSS, The Marketing Agency (Grand Slam Social, LLC) Returns to Full Female Ownership Under Strategic Leadership
By Amy Sales, October 2, 2024
This press release highlights the return to female ownership, leadership promotions, and the firm’s dedication to excellence, making it a powerful statement to the public and the industry. October 2024 – GSS, The Marketing Agency, a leading full-service marketing agency known for delivering strategic and results-driven marketing solutions, is proud to announce its return to …
FREE Run-In Shed Sound Good? Horizon Structures 6th Annual Run-In Shed Giveaway Has Begun
By Amy Sales, October 2, 2024
by Nikki Alvin-Smith Horizon Structures is pleased to announce its 6th Annual Run-In Shed Giveaway Contest. Who wouldn’t love to own a beautiful 10’ x 20’ run-in shed to keep their horses sheltered from snow, wind, rain and the heat of the sun’s rays for FREE. The contest kicked off on September 30th and entries …
Join PATH Intl. Every Friday in October for the Eat, Learn & Grow Disability Education Series to Increase Competency of Instructors Working with Individuals with Varying Abilities
By Amy Sales, October 2, 2024
Denver, CO – The Professional Association of Therapeutic Horsemanship International (PATH Intl.) is hosting an online disability-focused educational series every Friday in October, 11:00am – 12:30pm MST for credentialed professionals and anyone working with individuals with disabilities in an equine setting. For more information and to register, click here. The PATH Intl. Eat, Learn & …
Follow Along With the Retired Racehorse Project’s 2024 Thoroughbred Makeover
By Amy Sales, October 2, 2024
The Retired Racehorse Project’s banner event, the Thoroughbred Makeover and National Symposium, presented by Thoroughbred Charities of America, takes place at the Kentucky Horse Park in Lexington on October 9-12, 2024. Known as the largest and most lucrative Thoroughbred retraining competition in North America, the Thoroughbred Makeover draws competitors and spectators from all over the …
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Breast Cancer Awareness Month – Doing Something Special
By Amy Sales, October 2, 2024
Avant Marketeer Nikki Alvin-Smith Offers Timely Insights For Your Marketing Delight October is Breast Cancer Awareness Month and seasoned professional writer, author and photographer Nikki Alvin-Smith wants to do something special that she hopes will give hope and garner support for all those women who have faced the challenges this awful disease presents. Nikki explains: …
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New Back on Track Veteran Services Grant Requests and Humanitarian Award Nominations Open Now Through November 1
By Amy Sales, October 2, 2024
Back on Track Veteran Services Grant Application Cycle Open Now Back on Track Veteran Services Grants will be awarded to 2024 EQUUS Foundation Guardian charities that provide Equine Assisted Services to veterans and the family members of veterans. The Back on Track Veteran Services Grant program is unique in that grant recipients will receive a …
AAEP Issues Field Diagnostic Guidelines for Infectious Neurologic Disease
By Amy Sales, October 1, 2024
The American Association of Equine Practitioners (AAEP) has published on its website Field Diagnostic Guidelines for Infectious Neurologic Disease to assist practitioners in developing differentials and diagnostic strategies for suspected acute neurologic cases in adult horses. Until proven otherwise, practitioners are urged to approach horses with acute-onset neurologic disease cautiously and consider differential diagnoses that …
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