In 2022, the idea was born to celebrate an international “Buy A Horse Book Day.” Piggybacking on the idea of “Buy A Book Day” (September 7), Trafalgar Square Books (HorseandRiderBooks.com) and HeelsDown (HeelsDownMag.com) thought it would be fun to borrow the concept to encourage people to read about horses for pleasure and education. The idea was to not only celebrate TSB books and authors, but to encourage discoverability of and appreciation for all horse books and horse book authors. By joining together in a day of sharing about equestrian literature, we lift each other up, find new followers, and form new connections.
Well, last year’s spontaneous call to action was a huge success! Organic participation ballooned worldwide, and we hope Buy A Horse Book Day 2023 will be even better.
Here’s the goal: Generate lots of excitement for the day by encouraging people to buy a horse book on May 10th (wherever they like to buy books—from their favorite shop, author, or online retailer), post selfies with their orders and pics of their favorite horse books, support local tack shops and bookstores that carry horse books, and celebrate equestrian literature in other ways, all tagged #buyahorsebookday.
TSB will be running online sales on May 10th, as well as following those who post and tag, sharing and reposting, and giving away autographed copies of books and gift certificates throughout the day. We encourage others to do the same!
TSB has created assets for use on social platforms that all are welcome to use. Reach out to Rebecca Didier (rdidier@trafalgarbooks.com) if you would like them on hand. If you prefer to create your own graphics, or wish to share photos of your book, or you horse with your book, that’s great, too! Just remember to share and tag your posts on May 10th with #buyahorsebookday and add @HorseandRiderBooks and @HeelsDownMag, so we can like and repost on our channels.
Questions? Ideas? Contact Rebecca Didier (rdidier@trafalgarbooks.com)
We look forward to celebrating horse books and the amazing authors who write them on May 10th!
Trafalgar Square Books, the leading publisher of equestrian books, is a small business based on a farm in rural Vermont.
Follow us on IG and FB @horseandriderbooks and on Twitter @TSBbooks