The National Reined Cow Horse Association welcomed Callie McCarthy-Boevers to the staff as media and communications manager in late February. Rounding out a team that excels at putting the focus of the association on members and positive growth, McCarthy-Boevers brings a wealth of experience in print and online media, sponsor relations and brand development to the role.
A graduate of Oklahoma State University, McCarthy-Boevers, 27, focused on agriculture communications and animal science. Following graduation she worked for longtime Western brand National Saddlery in Oklahoma City, Oklahoma, as marketing director. In 2018, she moved into a role as marketing specialist with the National Cutting Horse Association, then was promoted to manager of marketing and communications. Her work was recognized in by Cowgirl magazine in 2022 and she was named one of the “30 Under 30” women to watch in the equine industry.
McCarthy-Boevers takes the reins of NRCHA communications ahead of the March 24 through April 2 Teton Ridge Stallion Stakes in Las Vegas, Nevada. She is transitioning from a position with NCHA but comes to NRCHA with a lifetime of reined cow horse knowledge.
“Joining a team that understands the wealth of history this association has and sees the future of where it can grow to is the thing that excites me the most,” she said. “I attended my first Snaffle Bit Futurity® at 5 months old and I have always had a love for the reined cow horse. I am eager to begin sharing the stories of our members and cultivating the NRCHA brand, which is unique in the performance horse industry.”
McCarthy-Boevers plans to take her training in graphic design, experience developing strategic marketing plans and showcase reined cow horse to potential new members and reinvigorate love of the sport in long time riders. She will work out of the NRCHA headquarters office in Pilot Point, Texas.
“Callie’s knowledge, energy and excitement for reined cow horse position her well to continue the positive path NRCHA communications are on,” said Anna Morrison, NRCHA executive director. “To add a team member who has already achieved significant accolades early in her career to the efforts of Kate Byars, who will continue her excellent work with our award-winning publication, is a huge win for the association.”
To contact McCarthy-Boevers for media inquiries, email her at callie@nrcha.com. For more information on NRCHA, visit nrcha.com. The association is gearing up for the second premier event in the 2022 show season, the Teton Ridge Stallion Stakes, in Las Vegas, Nevada.
About the National Reined Cow Horse Association
Based in Pilot Point, Texas, the National Reined Cow Horse Association was formed in 1949 in California, with the goal of preserving and educating the public about the rich history of this traditional horsemanship. The NRCHA is responsible for promoting the sport and ensuring high standards of competition and continuing to work to keep the Vaquero tradition alive in today’s equine industry. The NRCHA also supports numerous affiliate clubs across the United States, Europe and abroad. These groups serve as the association’s backbone, holding many NRCHA-sanctioned competitions and events each year. For more information on these events and reined cow horse, visit nrcha.com.
National Reined Cow Horse Association
kate@nrcha.com