Focusing on Small Business Marketing with Kelly Giordano and Denise Alvarez
As small business owners and entrepreneurs, The Freelance Remuda Podcast co-hosts Abigail Boatwright and Kate Bradley Byars are excited to launch “Episode 54: Small Biz Success.” Guests Kelly Giordano of Avenue Equestrian and Denise Alvarez of Stormlily Marketing offer insight into marketing equine businesses.
The podcast, which is in its seventh year, continues to promote education among freelancers in the equine media industry. From creating a logo to how to pitch to editors, The Freelance Remuda Podcast guests share everything an equine media professional needs to know to be successful in the industry.
“Kelly and Denise shared strategies for marketing and business growth, tailored to equestrian entrepreneurs, including freelancers like us,” said Boatwright. “Both of us took notes and were inspired to immediately implement some of their strategies!”
The Freelance Remuda Podcast is produced for freelance professionals who are navigating the equine media frontier. The hosts start each episode with talk that centers on their own freelance careers, what’s challenging and what is new with their work and the industry. In Episode 54, the hosts discuss their experiences and challenges in balancing horse show life with freelance work, and then dig into interviews with the two social media and marketing experts.
“As longtime freelancers, we not only look for guests that appeal and apply to our lifestyle, but ones we hope offer unique insight for any small business owner,” said Bradley Byars. “This episode puts a fire in your belly for marketing, finding your niche to obtain clients, and to really kick-start growing your platform or business. I was inspired!”
The segmented episode introduces guest Giordano, a marketer and social media manager who creates content for clients and offers coaching to help business owners achieve their goals. The second segment of the episode features Alvarez, who also specializes in assisting small business owners with marketing while hosting a podcast and providing business coaching. Both guests discuss their career trajectories and give tips and advice to freelancers.
The episodes launch every other month, with additional guest blogs and special vlog content available regularly at freelanceremuda.com. Educational information is shared, as well as job opportunities, in the private Freelance Remuda Facebook Group.
Launched in 2017, The Freelance Remuda Podcast offers subscribers, followers and listeners a wealth of information about equine media, whether post in a blog or vlog on the website or produced in a podcast. While the episodes are available on freelanceremuda.com, through Apple Podcasts and Spotify, the Freelance Remuda blog at freelancremuda.com continues to spotlight a variety of creators. Additionally, video clips from the Boatwright and Bradley Byars visiting with guests are posted to The Freelance Remuda’s YouTube channel. Learn more about The Freelance Remuda and sign up to receive updates and exclusive content at freelanceremuda.com or connect on social media at facebook.com/freelanceremuda, instagram.com/freelanceremuda.
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About The Freelance Remuda Podcast
The Freelance Remuda is a podcast about navigating the equine media frontier. Co-hosted by seasoned freelance professionals Abigail Boatwright and Kate Bradley Byars, the podcast explores the trials and triumphs surrounding life as a freelancer in equine media, while sharing valuable tips from equine media editors and creatives doing what they love. The dictionary lists a remuda as: re•mu•da (noun): a herd of horses that have been saddle-broken from which ranch hands choose their mounts for the day. The Freelance Remuda’s mission is to help train up a herd of professionals specializing in horses, from which editors and businesses in equine media can hire to do great work. Find and subscribe to the podcast wherever you choose to listen, and for more information, go to freelanceremuda.com.
Media Contacts:
Abigail Boatwright, podcast co-host at (210) 414-6761
Kate Bradley Byars, podcast co-host at (713) 907-4329
freelanceremuda@gmail.com