AHP Equine Industry Survey Returns in 2025

American Horse Publications announces the 6th AHP Equine Industry Survey will launch in 2025.

Horse owners who live in the United States, are 18 years of age and older, and currently own or manage at least one horse are invited to complete the survey. The survey, conducted every three years, will gauge participation trends and management practices in the U.S. equine industry, identify critical issues facing the equine industry as perceived by those who own or manage horses, and better understand issues on horse health.

The survey is sponsored by Zoetis™ and will launch in early 2025. Information will be available on the AHP and member media channels. For more information, visit www.americanhorsepubs.org.

The purpose of the AHP Equine Industry Survey is to gauge participation trends and management practices in the U.S. equine industry. In addition, it seeks to gather information regarding the most important issues facing the industry.

Those eligible to participate in the survey are men and women, 18 years of age and older, who currently own or manage at least one horse and live in the United States. This survey is anonymous. No one, not even members of the research team, will be able to associate information with responses. When the survey results are tallied, only aggregated results will be presented.

The survey is being conducted for American Horse Publications (AHP). AHP is a nonprofit association that promotes excellence in equine media; members include equine-related publishing media, media professionals, students, organizations, and businesses. Dr. C. Jill Stowe is providing consulting services for data collection and analysis to the AHP; Dr. Stowe is currently a professor of Agricultural Economics at the University of Kentucky. Zoetis, Dr. Stowe, and American Horse Publications have partnered on all six surveys in 2009-2020, 2015, 2018, 2021, and 2025.

The final report and survey supplemental data are only available to the sponsor and the current members of American Horse Publications.

Results of previous surveys are also available to current AHP members on request. Contact Amy Sales at amy.sales@easterassociates.com.